黑眼豆豆咖啡包装设计

Brand：黑眼豆豆

Design：Nagongzi Design Lab.

“BLACKEYED PEAS” 缩写 “B.E.P”

两个点位置放在上方，整体看着像一双眼睛，与品牌名字呼应，

并且正好是在“EYE”的缩写“E”的两边

在“黑”字的两个点上做出设计，将两个点设计成熊猫的眼睛形状的样子，

让消费者更能与“熊猫”产生联想，提高品牌的辨识度

用圆形来做辅助图形，贯穿整个设计，与品牌名字产生呼应，提高品牌识别度。

我们在为黑眼豆豆做形象设计时充分考虑了品牌名称与品牌ip形象的关联度，

进而诞生了独具特色的“黑眼熊猫”形象，用咖啡豆做“眼珠”，又与品牌产品具有高度相关性。因此黑眼豆豆的品牌主形象就此确立。

Brand "BLACKEYED PEAS" Abbreviation "B.E.P"

Place two points above, looking like a pair of eyes, echoing the brand name,

And it happens to be on both sides of the abbreviation 'E' for 'EYE'

Make a design on the two points of the "black" character, making them look like the eyes of a panda,

Enable consumers to associate more with 'pandas' and improve brand recognition

Using circles as auxiliary graphics runs through the entire design, echoing the brand name and improving brand recognition.

We fully considered the correlation between brand name and brand IP image when designing the image of 'Black Eyed Peas',

Furthermore, a unique image of the "black eyed panda" was born, using coffee beans as "eyeballs" and highly correlated with brand products. Therefore, the brand image of Black Eyed Peas has been established.

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