原创设计|精酿酒吧如何通过设计来传达品牌情绪价值？

空袋子设计

重庆/室内设计师/3年前/1180浏览

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空袋子设计

用商业思维提炼卖点，打造差异化，实现品牌商业价值增长

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空袋子设计作品|重庆
2022 KONDAS DESIGN
*作品发布于站酷，未经本司允许禁止任何形式转载盗用。

品牌设计

世事万物，生生不息。这家精酿酒吧的品牌名就取之于“生生”二字，“生生不息”--意为不断生长，是对品牌的期望，同时也表达了主理人对精酿啤酒文化不断探索和深究。生生精酿希望相熟的朋友在这里可以肆意畅谈，而陌生的朋友也会有不期而遇的惊喜和温暖。

Everything goes on and on. The name of the craft beer bar is derived from the word "Sheng Sheng", "Sheng sheng" -- meaning constant growth, an expectation for the brand, and an expression of the owners' ongoing exploration and deep dive into the craft beer culture. We hope that familiar friends can talk freely here, and strange friends will also have unexpected surprises and warmth.

在思考品牌文化和它所传达的理念后，我们认为不管是什么样的场所，人是最重要的因素，喜怒哀乐的情绪表达也是由人来传递的。在设计的时候我们提取“人”作为品牌logo的主要元素，采用两个人物碰杯的形态，化繁去简，粗线条的形式设计，组成了一个朋友碰杯的图形，同样呈现出笑脸的形态。用设计表达品牌精酿业态的同时也立意品牌所传递的文化内涵。

After thinking about the brand culture and the concept it conveys, we believe that no matter what kind of place, people are the most important factor, and the expression of emotions is also transmitted by people. In the design, we extracted "people" as the main element of the brand logo, using the shape of two characters clinking cups, simplifying the complex, bold line form design, formed a graph of friends clinking cups, also showing the shape of a smiling face. The design is not only used to express the craft brewing industry of the brand, but also to express the cultural connotation conveyed by the brand

▽品牌LOGO呈现

▽品牌专用色

▽品牌酒文化植入

▽品牌emoji图形延展，表达情绪

▽品牌应用展示

空间设计

如果说通过品牌形态和emoji图形来表达情绪价值，那么开放的露台空间就是情绪的载体。有的场景不需要多样化的打造，空旷的场地，几把舒适的椅子，三五好友组在一起就是一场轻松且愉快的聚会。在这里你可以相聚老友，也可与志同道合的陌生人来一场同频的交谈。

If emotional value is expressed through brand form and emoji graphics, then open terrace space is the carrier of emotion. Some scenes do not need to be diversified to create, empty space, a few comfortable chairs, three or five friends together is a relaxed and happy party. Here you can meet old friends, but also with like-minded strangers to have a conversation on the same frequency.

▽平面图，plan

▽轴侧图，Axonometric drawing

宽阔的外摆区域与不足40㎡的室内空间形成了店铺独特的环境，我们在考量空间的通透性中，采用了半开放的折叠窗，和透明的玻璃门，你可以自由的穿梭在室内外空间中。当你来带这样地方，很难不留下来喝上一杯，至此时间、酒、相遇产生了无限可能。

The wide outer swing area and the interior space of less than 40 square meters form a unique environment of the store. In consideration of the permeability of the space, we adopted semi-open folding Windows and transparent glass doors, you can freely shuttle between the indoor and outdoor space. When you come to a place like this, it's hard not to stay and have a drink, so the possibilities of time, wine and meeting are endless

▽门头展示区，Door display area

▽半开放式的门头展示区，Semi-open door display area

吧台储存了各类酒头连接的酒库，可以让你随时喝到各种口味，如花香味、水果味、香草味、焦糖味每一口都有不同滋味层层递进，让人回味无穷。真正爱酒之人，在乎的一定是酒本身的迷人风味，如果你真的爱喝啤酒，总有一款精酿啤酒会成为你的心头好！

The bar store all kinds of wine connected to the wine bank, can let you drink a variety of flavors at any time, such as flower fragrance, fruit flavor, vanilla flavor, caramel flavor each bite has different flavor layer by layer, let a person aftertaste endless. People who really love wine must care about the charming flavor of the wine itself. If you really love beer, there is always a craft beer that will be your favorite!

▽室内酒水区，Indoor bar area