原创 | 元气椰林椰子鸡品牌VI和空间全案升级设计，打造海南名菜

空袋子设计

重庆/室内设计师/2年前/3881浏览

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空袋子设计

用商业思维提炼卖点，打造差异化，实现品牌商业价值增长

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空袋子设计作品|重庆
2022 KONDAS DESIGN
*作品发布于站酷，未经本司允许禁止任何形式转载盗用。

元气椰林椰子鸡是一家主打椰子鸡火锅的餐饮品牌，此次受委托为其做品牌VI和空间的全案升级设计，委托人希望这道海南名菜在保留原滋原味的特色中，也能给消费者带来不同的视觉和空间上的体验。

Yuanqi Coconut Chicken is a catering brand that focuses on coconut chicken hot pot. This time, we were commissioned to upgrade the whole case design of brand VI and space for yuanlin Coconut Chicken. The client hopes that this hainan famous dish can bring different visual and spatial experience to consumers while retaining its original flavor.

品牌设计

我们认为品牌要走进消费者心里，一定会有情感共鸣。如果说热带、椰林、海南、文昌鸡等词汇赋予了品牌身躯，那么视觉和趣味就是它的灵魂。设计师提炼品牌主打产品文昌鸡和椰子的元素，化繁从简，用简约的线条为品牌LOGO做图形化设计，并从椰子中提取椰绿、椰黄、椰白作为品牌专属配色，用趣味性的图形插画形式诠释品牌风格。

We believe that if a brand is to enter the hearts of consumers, there must be emotional resonance. If tropical, coconut forest, Hainan, Wenchang chicken and other words give the brand body, then the vision and interest is its soul. The designer extracted the elements of wenchang Chicken and coconut, the main products of the brand, and simplified them. He used simple lines to make graphic design for the brand LOGO, and extracted coconut green, yellow and white from coconut as the exclusive colors of the brand, and interpreted the brand style with interesting graphic illustrations.

▽标志标准制图

▽品牌专用色

▽品牌应用展示

空间设计

除了趣味性带来的情感共鸣，我们同样希望在整个用餐的空间中，可以有效的处理人与景观之间的互动关系。设计师运用椰绿色对空间色调符号化，植物景观化，打造独特的空间氛围和体验感，同时也提高了品牌连锁复制的可能性。

In addition to the emotional resonance brought by the fun, we also hope to effectively deal with the interaction between people and the landscape in the whole dining space. The designer uses coconut green to symbolize the space tone and landscape the plants to create a unique space atmosphere and sense of experience, while also improving the possibility of brand chain replication.

▽平面图，plan

▽立面图，elevation

在空间结构上我们最大化的利用店铺三面环绕式的空间优势，通过简易的几何长方形形态模块化，为空间建立一个立体的框架，半开放式的就坐区模糊了室内外的界限，让空间与环境融为一体。

In terms of spatial structure, we maximize the advantages of the shop's three-side surrounding space, and establish a three-dimensional framework for the space through simple geometric rectangular form modularization. The semi-open seating area blurs the boundary between indoor and outdoor, so that the space is integrated with the environment.

▽门头展示区，Door display area

▽半开放式的门头展示区，Semi-open door display area

透明长虹玻璃与植物的装饰背景若隐若现，呈现在用餐空间的不同功能区，同时大量使用绿植与花艺，使得整体气质优雅清新，给消费者一种身临其境般的休闲体验。

Transparent changhong glass and plants appear in different functional areas of the dining space, while a large number of green plants and flowers, making the overall temperament elegant and fresh, give consumers a kind of immersive leisure experience.

▽人与景观的互动，Human interaction with landscape