WHIIM｜服装品牌集合店买手店品牌视觉VI标志○橙社ODL

WHIIM设计师品牌集合空间，人本主义的观点认为，以生活本来的面貌去生活，我们才能找寻到自己；而WHIIM则倡导在平淡的生活中注入更多的奇思妙想WHIIM MORE VAGARY，而这也是品牌名的由来「Vagary n.奇思妙想」。

The collection space of the designer brand-WHIIM, just as humanistic thinking holds that we can only find ourselves by living our lives in their original form. However, WHIIM promotes that injecting more imaginative ideas in prosaic lives, namely WHIIM MORE VAGARY, and that’s also the origin of brand’s name “Vagary n. imaginative ideas”.

我们基于对人本主义的提炼，在WHIIM的标识中融入了更多“人”的温度，扩大的字间距是奇思妙想的空间、是平淡生活的留白；标识双V构型「W」是对「Vagary」的重复即为「WHIIM MORE VAGARY」，同时也形成了品牌标识的记忆特征。

Based on the refinement of humanism, we have integrated more “human” temperature into the logo of WHIIM and take the expansion of word space as space of imaginative ideas and negative space of prosaic life. The logo of double V configuration “W” is the repetition of "Vagary", namely “WHIIM MORE VAGARY”, meanwhile, memory features of brand logo is formed.

视觉形象我们强调了「WHIIM MORE VAGARY」的一致性，从品牌视觉元素到触点体验环节中，品牌色彩、品牌插图、字体排印、核心视觉将奇思妙想的品牌价值表象化，更好的建立了品牌与用户沟通的体验环境。

In the aspect of visual image, we emphasize the uniformity of “WHIIM MORE VAGARY”. The imaginative brand value is externalized by brand color, illustration, font typesetting and core vision, from brand visual elements to touching point experience section, in order to establish an experiential environment for communication between brands and users.

| 橙社ODL

: 覃嘉豪/王芫

: 刘建   

: 王芫/覃嘉豪

: TIME TO GATHER

: TIME TO GATHER

| WHIIM

| 时尚服饰  

| 标识设计/插图绘制/品牌识别/艺术指导 

| 2023