GO WILD 燚｜包装产品设计礼盒文创设计纪念品

火，燃自远古，映照黑暗中的生存信念

燚，炽如烈焰，承载自然中的野性生长

Fire ignited in ancient times, illuminating the will to survive in darkness.

“燚” burns like a blazing flame, carrying the wild growth of nature.

我们策划并设计了「GO WILD 燚」整套系列产品及其包装，包含了纪念款剑玉玩具、杜邦纸包以及包装。整体设计多材料、多语言的融合试图建立起混沌秩序下的“破坏性再生”。当秩序和规则高度重复，我们选择歌颂裂隙中钻出的野性生命力。

We curated and designed the complete “GO WILD 燚” product and packaging series, including a commemorative Kendama toy, DuPont paper bag, and their packaging. The overall design blends multiple materials and languages to explore the idea of “destructive regeneration” within chaotic order.When order and rules become overly repetitive, we choose to celebrate the wild vitality that breaks through the cracks.

这是一个关于「自然、野性、创造」的故事。

This is a story about nature, wildness, and creation.

挑战尼米亚狮子（Nemean Lion）是古希腊神话英雄赫拉克勒斯的十二试炼之一，它象征着“不可战胜的野性”与“第一重考验”，木盒中嵌入的金属徽章则是对这种力量与勇气的纪念，同时也为包装构筑了一种非线性的感受体验。

Challenging the Nemean Lion was one of the twelve labors of Heracles in Greek mythology, symbolizing “invincible wildness” and the “first trial.”

The embedded metal emblem in the wooden box pays tribute to this power and courage, while also constructing a nonlinear sensory experience within the packaging.

剑玉在日本最初被称为 “日月球”，球代表太阳，杯代表月亮，象征阴阳和谐。我们将球面进行闪银的工艺处理与自然木质的温润形成对比，强调这种质感对比下所形成的张力与和谐。

Kendama was originally called “Sun-Moon Ball” in Japan, with the ball representing the sun and the cup symbolizing the moon—embodying the harmony of yin and yang.

We applied a shimmering silver finish to the ball, contrasting it with the warm texture of natural wood to highlight the tension and harmony born from material contrast.

内包装设计中，错落的图腾文字似“现代丛林中的沉积岩”，我们模糊了包装面与面之间的界限将秩序与规则重构，印银的工艺处理则将这种重构的秩序游走在光影中浮现，进一步将体验感受模糊，意图建立一种反规则的秩序。

The inner packaging features scattered totem-like characters, resembling “sedimentary rocks in a modern jungle.”We blurred the boundaries between surfaces, reconstructing order and rules. The silver stamping technique allows this restructured order to emerge subtly through shifting light and shadow, further blurring perception and establishing an anti-oder form of method.

我们借用「拓印法」所形成的抽象自然语言，将其移植到托特包的设计中，选用杜邦纸自然形成的侵蚀肌理结合燚火荆棘的纹样，传递自然、如狮爪掠过般的原始状态。

We borrowed the abstract natural language of “type printing” techniques and applied it to the tote bag design, combining the erosion-like textures naturally formed in DuPont paper with thorn-like flame patterns of “燚.”

Readymade 理念阐述了再语境化，我们应用了组合结构的木质包装，使其能够成为一个再利用的容器被长期收藏，也体现了纪念产品应有的价值。

The concept of Readymade emphasizes re-contextualization.We applied this by using modular wooden packaging, allowing it to serve as a reusable container for long-term collection—embodying the true value of a commemorative product.

｜GO WILD

｜创意策划 / 艺术指导 / 包装设计 / 落地制作 / 动态影像

｜橙社ODL