利郎艺术中心｜文化艺术中心VI设计美术馆艺术品牌形象

利郎艺术中心位于福建省晋江市利郎文化创意园区，集公共艺术体验、文化空间、艺术教育、文创商店为一体，让艺术进入大众视野，影响城市文化艺术氛围及建设。

2023年橙社ODL为利郎艺术中心从品牌策略到触点应用构建了全新的品牌识别形象。

LILANZ ART CENTER is located in LILANZ Cultural and Creative Park, Jinjiang City, Fujian Province, which integrates public art experience, cultural space, art education and cultural and creative shops. The art center aims to bring art into public view and influence urban construction and cultural and artistic atmosphere. In 2023, ODL  built a new brand recognition image for Lilanz Art Center from brand strategy to touching application

利郎艺术中心地处海上丝绸之路的起点和闽南文化的核心之处——泉州晋江；它不同于品牌艺术空间，私人美术馆的聚焦细分，它具备晋江公共艺术空间的属性并以此形成晋江地标性建筑，其「公共艺术性」是构建利郎艺术中心品牌形象的基础；基于此我们导出了品牌的核心价值「让艺术进入大众视野」。

Lilanz Art Center is located in Jinjiang, Quanzhou, the starting point of the Maritime Silk Road and the core of Minnan culture. Different from brand art space or private art museum, the art center has the attributes of public art space and forms a landmark building in Jinjiang. "Public artistry" is the basis of the brand image of Lilanz Art Center. Based on this, we derive the core value of the brand, "BRING ART INTO THE PUBLIC VIEW"

品牌标识源于对利郎艺术中心建筑造型的凝炼，强调在地文化的地标认知属性；其形态象征着海上丝绸之路连接着全球文化、艺术、人融汇于此，展现出利郎艺术中心的文化包容性和艺术凝聚力；它所承载的还有利郎对艺术、历史和文化的融合基因。

Brand identity originates from the concise of the building of Lilanz Art Center, emphasizing the landmark cognitive attribute of the local culture. The building of the art center symbolizes that the Maritime Silk Road connects global culture, art and people, and shows the cultural inclusiveness and artistic cohesion of Lilanz Art Center. It also carries the fusion genes of art, history and culture of Lilanz Art Center.

品牌色彩取色于自然；天空、海洋、陆地——是泉州自然景观的在地文化符号。它是在地文化与艺术融洽共处的体现，同时也传递出利郎艺术中心的活力、创新的品牌价值。

The colors of the brand symbolize the nature. Sky, sea and land are the local cultural symbols of the natural landscape of Quanzhou, which embodies the harmonious coexistence of the local culture and art, and also conveys the brand value of Lilanz Art Center which is full of vitality and innovation.

核心视觉呈现我们延续了品牌标识的视觉语言，呈现出文化向内汇聚之态和艺术的向外绽放之姿，在品牌传播中的各个触点将文化艺术代入大众视野。

The core vision continues the visual language of our brand image, which shows the cohesion of culture and the extension of art, and brings culture and art into the public view at every contact of brand communication.

Agency | 橙社ODL

AD : 覃嘉豪/王芫

MD : 刘建

D : 王芫/范思群/刘建

Client | LILANZ利郎

Industry | 文化艺术

Service | 品牌策略 / 品牌标识 / 品牌识别 / 触点应用

*媒体素材源于利郎艺术中心官方