海底捞·月捞月圆中秋礼 | 礼盒包装设计快消品包装

海底捞2024中秋礼以年轻化、趣味性为策略导向展开，我们在融合中秋主题「月捞月圆」的同时传递快乐海底捞的品牌价值，结合「玉兔抱月」的趣味意向为海底捞打造节日专属礼盒。

Haidilao's Mid - Autumn Festival gifts in 2024 are developed with the strategic orientation of youthfulness and fun. While integrating the Mid - Autumn Festival theme of "Harvesting the Full Moon at Haidilao", we convey the brand value of the happy Haidilao. Combining the interesting image of "Rabbit Holding the Moon", we create exclusive festival gift boxes for Haidilao. 

↓点击播放

我们将海底捞的品牌意向注入礼盒创意之中，将文化故事与设计语言融为一体，通过祥云海浪结合经典的火锅元素对其进行具象勾勒。月桂枝叶取意于嫦娥奔月的典故，象征对美好幸福生活的追求。玉兔抱月形象回应中秋主题的同时，也为礼盒赋予了更多心意与乐趣。

We inject Haidilao's brand image into the creativity of the gift box, integrating cultural stories with design language. We vividly outline it through auspicious clouds, ocean waves, and classic hot pot elements. The laurel branches are inspired by the legend of Chang'e flying to the moon, symbolizing the pursuit of a beautiful and happy life. The image of the jade rabbit holding the moon not only echoes the Mid - Autumn Festival theme but also adds more thoughtfulness and fun to the gift box. 

我们为礼盒融入了创新性的开盒结构设计，希望为消费者传递更有乐趣的交互体验，同时也丰盈了中秋节日礼盒的温度。

We have incorporated an innovative box - opening structure design into the gift box, hoping to convey a more interesting interactive experience to consumers and also enrich the warmth of the Mid - Autumn Festival gift box. 

｜海底捞 × 颐海国际

｜餐饮零售

｜创意策划 / 包装设计 / 插图 / 文案

| VAN