FORSTA｜创新智能家居品牌家具VI设计品牌形象包装设计

 

FORSTA智能家居品牌2022年成立于美国，瞄准日本以及北美市场，致力于打造创新家居生活与办公方式，为全球用户提供健康、舒适、安全、高效的整体智能解决方案。我们的工作是铸造FORSTA品牌价值将其品牌精神传递于全球消费者，并建立鲜明的品牌识别形象。

FORSTA smart home brand was established in the United States in 2022, which targets Japanese and North American markets and has been working on creating innovative living and office methods, in order to provide healthy, comfortable, safe, and efficient overall intelligent solutions for global users. Our work is to cast the brand value of FORSTA, convey its brand spirit to global consumers and build a distinctive brand identification image.

基于策略和市场分析，我们将FORSTA品牌识别核心定位于创新的现代美学与内敛的东方底蕴，它具备打通全球化市场的包容性同时传递出健康现代的生活理念。

Based on strategy and market analysis, we position the brand identification core of FORSTA in innovative modern aesthetics and unpretentious eastern heritage. It possesses the inclusiveness in connecting global markets and conveys a healthy and modern lifestyle concept at the same time.

在品牌标识中我们引入FORSTA的核心产品「智能升降桌」，借以核心产品优势突出其在市场中的差异特征，同时标识字形呈现出内敛的东方美学其强调「顺畅」的特性，无疑体现了高效舒适的产品体验。

We introduce the core product “intelligent lifting table” of FORSTA in our brand logo and highlight its distinctive features in the market by core product. Meanwhile, its logo font presents the implicative oriental aesthetic, which emphasizes the characteristic of “smooth” and undoubtedly reflects an efficient and comfortable product experience.

我们将标识的核心特征引入到品牌整体的识别形象中，高拓展性使其在品牌各个应用媒介中都能被识别记忆，这使得「产品+品牌」成为了FORSTA高度统一的品牌形象。

We bring the core features of logo into the overall identification image of the brand, and its high scalability makes it can be recognized and remembered in various application media of the brand, which allows “product+ brand” to become a highly unified brand image of FORSTA.

Agency | 橙社ODL

AD : 覃嘉豪/王芫

MD : 刘建

D : 王芫/刘建

Client | FORSTA

Industry | 智能家居

Service | 标识设计 / 品牌识别 / 包装设计 / 艺术指导