图文｜花声声乐中心标志升级 × 虫二设计视务所

Client：花声声乐中心｜Flower Sing

Date：2021

Design：Zhao Whenhow、Liu Hongchang

Proposal Production：Zhao Whenhow

Dynamic Design：Zhao Whenhow

Video：Zhao Whenhow

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Concept :

Flower sing, flower blooms with sound. It means that children who have been nurtured by Flower sing will be like flowers in their lives, and they will have a sound when they bloom. Flower sing's vision is to improve students' musicianship through our vocal teaching, and to accompany them to shine on the performance stage and even on the stage of their lives.Flower sing has been adhering to the attitude of honesty, responsibility, love and care for each student, and through continuous efforts to make students gain a confident and happy growth experience in Flower sing's classes.We hope that what we teach our students is not just singing.

Boundless VIS Lab was commissioned by the Chongqing Flower sing Music Center to deconstruct the original logo design concept and discuss the vision of the brand and the audio education industry with the brand several times during the design process, and came up with two sets of proposals in five new directions, and finalized and optimized one of them, resulting in this set of Flower sing Music Center logo upgrade design.

花声，花开有声。寓意经过花声声乐培育养的孩子，人生从此像花儿一样，开时有声，精彩纷呈。重庆花声教育信息咨询服务有限公司，经过多年时间的沉淀已成为重庆具有特色的声乐教育品牌。花声的愿景是希望通过我们的声乐教学，使学员的音乐素养得到全面提升，也希望陪伴学员在演出舞台乃至人生舞台上大放异彩。花声一致秉承对每一个学员诚信负责，真情关爱，好学精进的态度，通过不断努力让学员在花声的课堂上获得自信快乐的成长体验。我们希望，我们教会学员的，不仅仅是唱歌。

受重庆花声声乐中心委托，虫二设计视务所通过对原标志设计理念的解构，以及设计过程中与品牌方多次关于品牌创立的愿景与音教行业的探讨，在五个新的大方向里推敲出两套方案，并敲定优化其中一个，最终完成花声声乐中心的标志升级。本标志已注册加版权保护。本标志由虫二设计视务所设计。