图文｜归沅·服装品牌标志设计 × 虫二设计视务所

Client：GUIYUAN｜归沅

Date：2024

Design：Zhao Whenhow

Proposal Production：Zhao Whenhow

Artistic Director：Zhao Whenhow & Li Xiangle

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Concept :

The Gui Yuan brand logo, crafted from the serif typeface, showcases the characters "Gui Yuan" with refined strokes, reflecting the brand's cultural heritage and its philosophy of "Returning to the Origin, Embracing Nature." The logo's elegant lines and traditional charm evoke a warm, sophisticated image that perfectly matches our pursuit of comfort and quality in home apparel. With a focus on harmony and balance, the design is stable yet modern, appealing to our target consumers' aesthetic preferences. As the core of Gui Yuan's visual identity, this logo will play a key role in brand promotion and market communication, enhancing brand recognition and guiding consumers towards a natural and comfortable lifestyle, establishing Gui Yuan's unique brand image in a competitive market.The logo and brand extensions are designed by Boundless Visual Lab®. The brand design is registered and copyrighted.

归沅品牌标志以衬线字型“明朝体”为蓝本，进一步作笔画细节优化，以此来呈现“归沅”二字。这种字体的选择不仅彰显了品牌的文化底蕴，也与品牌倡导的理念“近本沅，归自然”相得益彰。明朝体的优雅线条和传统韵味，传递出一种温馨、精致且具有历史感的品牌形象，与归沅所追求的家居服饰产品的舒适与品质完美契合。在设计上，我们注重字体的和谐与平衡，确保标志在视觉传达上既稳重又具有现代感，以适应目标消费者的审美偏好。

此标志设计是归沅品牌视觉识别系统的核心，它将在未来的品牌推广和市场传播中发挥关键作用。衬线字型的标志性特征，易于在各种媒介和环境中识别，有助于加强品牌记忆点，提升品牌识别度。随着品牌在家居服饰品类的持续发展，这一标志将作为品牌精神的载体，引领消费者回归自然、享受生活，同时在竞争激烈的市场中树立归沅独特的品牌形象。受品牌方委托，归沅标志及品牌延展由虫二设计视务所® 设计出品，本品牌标志设计已注册加版权保护。