图文｜北亚家居 VIS 品牌全案 × 虫二设计视务所

Client：BEYA｜北亚科技

Date：2022 - 2023

Design：Zhao Whenhow

Proposal Production：Zhao Whenhow

Artistic Director：Zhao Whenhow & BEYA ( Li & Lu )

-

Concept :

BEYA is a system service provider of high-end sponge products. Our products are mainly supplied to well-known furniture companies in North and East China, and we have become one of the most powerful sponge producers in North China.

The sponge is generally processed as a rectangle when it leaves the factory, which also echoes the appearance of the graphic logo. The logo follows the trend of modern iconography and expresses the company's confidence and determination for the future.

Boundless VIS Lab was commissioned by the brand to design BEYA's VI system.

北亚家居集团以“北亚家居、北亚智慧、北亚海绵”为三大核心品牌，是一家集研发、制造、营销为一体的高端海绵制品系统服务商，为山东省高回弹海绵知名品牌，是顾家工艺山东唯一供货商；公司产品主要供应华北、华东地区等知名家具企业（爱依瑞斯、蓝天、顾家、康林、尚美、吉斯等知名品牌），目前已经成为华北最具实力的海绵生产企业之一。2023 年，北亚利用自身优势打造自有品牌，协同供应链和资源进军家居市场。

北亚的图形 logo 外形以等边菱形的形式呈现，与文字和其他元素组合排列时兼容性较好，视觉感受上也更为舒适。同时，海绵在出厂时一般加工为矩形，这也与图形 logo 的外观相呼应。内部纹样以旋转对称的重复复排列形式呈现：既可概括为一双相牵相握的手，同时提炼翱翔拼搏的姿态。Logo 顺应现代化图标的设计趋势，简约干练，体现出企业对末来的信心与决心。配色则运用克莱因蓝，致敬对纯粹的向往。

受品牌方委托，北亚 VI 视觉系统由虫二设计视务所设计制作。