图文｜问集·服装品牌标志设计 × 虫二设计视务所

Client：WENJI｜问集

Date：2024

Design：Zhao Whenhow

Proposal Production：Zhao Whenhow

Artistic Director：Zhao Whenhow & Li Xiangle

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Concept :

WENJI's logo artfully fuses traditional Chinese calligraphy with contemporary design, with meticulously refined strokes for a modern yet soothing visual effect. The brand's signature pine green color symbolizes a deep respect for cultural heritage, aligning with contemporary tastes. It conveys a sense of natural tranquility, reinforcing WENJI's commitment to quality home apparel. The logo's elegant simplicity and green hue in storefronts accentuate the brand's high-end image and cultural depth, distinguishing WENJI as a trendsetter in the home fashion industry. The design captures the essence of WENJI's brand philosophy and thoughtfully caters to consumers' visual experience.The logo and brand extensions are designed by Boundless Visual Lab®. The brand design is registered and copyrighted.

问集品牌logo将传统楷体与现代设计巧妙结合，通过楷体笔划的精心修饰，打造出既现代又舒适的视觉体验。品牌选用中国传统松绿色，展现了对文化传统的尊重和对现代审美的理解，为logo注入自然与宁静之感，与问集全品类家居服饰的品牌形象相辅相成，传递出品牌对高品质生活的承诺。

门头设计中，问集logo的简洁楷体笔划与松绿色调相映成趣，凸显品牌的高端气质和文化深度。设计师在楷体基础上的创新，确保了logo的辨识度和现代审美的契合。松绿色的运用，不仅增强了品牌的吸引力，也使问集在众多家居品牌中脱颖而出，成为消费者心中品质与时尚兼备的选择。问集logo的设计，是对品牌理念的完美诠释，也是对消费者感官体验的精心考量。

受品牌方委托，问集标志及品牌延展由虫二设计视务所® 设计出品，本品牌标志设计已注册加版权保护。