乐山味道x有颜有味丨品牌成长之路

项目丨PROJECT

YOUYANYOUWEI/有颜有味/2021.03-06

服务丨SERVICE

品牌梳理/品牌视觉/产品包装

团队丨有颜有味设计部团体

主案设计/JOE、莉莉、健康、毛毛

插画设计/毛毛

动效设计/健康

项目背景

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有颜有味是一家主多品牌管理有限公司。

旗下包含乡土娃、有颜有味等子品牌，公司始终致力于川菜饮食文化研究，是一家集川味食品研发、农副预包装食品、烟熏制品、餐饮品牌连锁、零售连锁为一体的公司。

Have Yan Youwei is a main brand management limited company.

Its subsidiaries include local baby, you Yan Youwei and other sub-brands, the company has always been committed to Sichuan food food culture research, is a set of Sichuan food research and development, agricultural and sideline pre-packaged food, smoked products, catering brand chain, retail chain as one of the company.