2026 Geo&dLab 2.0 品牌升级- Studio Brand Upgrade

Geo&dLab.品牌2.0升级 | 几何视觉实验室 2026.5.02

团队 | TEAM

Geo&dLab.

品牌：几何视觉实验室 Geo&dLab.

策划：张旭洋（艺名：栩小泡）

设计：栩小泡

落地：栩小泡

摄影：栩小泡、娜娜（辅助）

工艺：丝网印刷 、凹凸       

我们重新思考了一个问题，品牌究竟是什么？

在我们的日常生活中，品牌往往被理解为纯视觉表达，我们在持续的实践中，发现，人们真正记住的，并不只是一个符号，而是在不断与品牌的接触中，产生情绪、感受和记忆。

基于这一系列的研究，我们对自己工作室的品牌进行了2.0迭代升级，将设计从单一的视觉，转向更完整的表达，让设计不只停留在画面之中，而是回归到我们日常的生活。 在视觉上，我们选择将极简主义和国际主义融合的形式，克制与留白，减少干扰，让品牌回归于体验感本身。

 

我们希望，这次升级所留下的，并不单单是一个新的视觉，而是一种可以被记住、可以被感受，在很久之后还能被想起的独特体验。

完整的思考过程我会放在下方的附件里，如果大家感兴趣的话可以去下载看一下吖~         

We rethought the question: What exactly is a brand?

In our daily lives, brands are often regarded as purely visual expressions. Through continuous practice, we have discovered that what people truly remember is not just a symbol, but rather the emotions, feelings and memories that are formed through continuous contact with the brand.

Based on this series of research, we carried out a 2.0 iteration upgrade of our studio's brand, shifting the design from a single visual aspect to a more comprehensive expression, so that the design no longer remained confined to the picture but returned to our daily lives.

Visually, we chose to combine minimalist and internationalist forms, with restraint and blank spaces, reducing distractions, and allowing the brand to return to the essence of the experience.

 

We hope that this upgrade will leave behind not just a new visual appearance, but rather a unique experience that can be remembered, felt, and recalled even long after it occurs.