山青花燃品牌视觉设计

山青花燃品牌视觉设计

Shan Tea Brand Vision Design

山青花燃，是一家以专业为基础，以真诚实践承诺，专注生产高品质普洱茶的品牌。山青花燃致力以温暖敦厚的力量，让普洱熟茶与时俱进。透过一杯温润的熟茶，温柔但坚定的试探某种可能的完美。

品牌视觉设计以品牌slogan——识风土，品人情，为创意核心。从产品包装、产品摄影、影像制作等多个视觉维度，将饱满、圆融与明确、果断的特质，在品牌表现中具象呈现。

坚持朴素、本真的视觉力量，以一致且独特的视觉风格，为品牌建立兼具文化深度与时代特质的视觉资产。

Shan Tea is a brand dedicated to producing high-quality Pu'er tea. Shan Tea is committed to making the Puer ripe tea keep pace with the times with its warm and honest strength. Through a cup of warm tea, gently and firmly explore some possible perfection.

Brand vision design takes brand slogan as the core of creativity. From the visual angle of product packaging, product photography, image production and so on, the brand characteristics are presented in the brand expression. Adhere to the simple, authentic visual force, with a consistent and unique visual style, to create a cultural depth and the characteristics of the times both visual assets.

项目名称 / 山青花燃品牌视觉设计

品牌顾问 / 谢祯舜先生

设计机构 / 离茧品牌

完成时间 / 2017-2018

PROJECT / Shan Tea Brand Vision Design

Brand Advisor / Xie Zhenshun

DESIGNED BY /Cocoon Brand

COMPLETED IN / 2017-2018