耕食记品牌设计

耕食记品牌设计

Geng Shiji Brand Design

耕食记是湖南盛世芙蓉投资有限公司的餐饮溯源和经营创新品牌，旨在以“在地生态，湘土蛮烹”经营理念为导向，通过建立农业（耕）与餐饮（食）的产业联合体系，推广生态有机食材、推广低碳餐饮标准、推广自然农耕和绿色环保的生活方式。

Geng Shiji is an innovative brand of Hunan Shengshi Furong Investment Limited. It aims at the concept of "Local ecology, homegrown cooking" management concept, through the establishment of the agricultural (farming) and catering (food) industrial joint system, to promote ecological organic food, low carbon food and beverage standards and green life style.

设计从品牌LOGO、品牌视觉系统、品牌空间、品牌物料等，全面打造东方耕食文化餐饮品牌，传播品牌核心--东方耕食之道。

Design from brand LOGO, brand vision system, brand space, brand material and so on, make the Oriental ploughing and food culture catering brand, disseminate the core of the brand - the East ploughing and feeding way.

品牌标识以炎帝执耒图像为主形象，同时也代表着默默关注这片土地的人们。品牌视觉符号使用中国古耕特有的“记载”元素，贯穿整个品牌系统，加之质朴、古拙的品牌风格，清晰表达“自耕心田、正食合道”的品牌理念。

The brand logo is mainly represented by Yan Di image, and also represents the people on this land. The brand vision symbol uses the unique "record" element of Chinese ancient ploughing, through the whole brand system, with the simple and unclumsy brand style, clearly express the brand concept.

项目名称 / 耕食记品牌设计

设计机构 / 离茧品牌

完成时间 / 2016

PROJECT / Geng Shiji Brand Design

DESIGNED BY /Cocoon Brand

COMPLETED IN / 2016