赫尔仕康丨蜂胶草本喷雾 包装设计-美学与产品的共鸣

赫尔仕康 蜂胶草本口腔舒缓喷雾包装设计

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○既要突出 “蜂胶 + 草本” 的天然属性，又要适配 “便携舒缓” 的使用场景，还要有差异化记忆点？

○色彩锚定天然感：选暖黄 + 浅米的柔和色系，既呼应蜂胶的原生质感，也弱化口腔护理产品的 “功能性冷感”，传递 “温和舒缓” 的第一印象；

○成分可视化：中心图形用「6 片草本叶 + 蜜蜂」的融合设计 —6 片叶对应 “6 大草本”，蜜蜂对应 “蜂胶” 核心，把成分卖点做成记忆符号，不用读文案也能 get 核心信息。

○用细节 让产品与用户 “共情”，口腔喷雾的功能性，用极简轮廓勾勒 人的形态，聚焦喉咙区域，暗示 “作用于口腔 / 咽喉的产品”，让用户一眼即明；

○好的设计是需求的可视化解决方案，而非单纯的美学自嗨

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○ Colors anchored in naturalness: Choose a soft color scheme of warm yellow and light beige to reflect the natural texture of propolis while toning down the "functional coldness" of oral care products, conveying a "gentle and soothing" first impression.

○ Ingredient visualization: The central graphic features a fusion design of "six herbal leaves + a bee"—the six leaves correspond to the "six major herbs," and the bee represents the core "propolis" element. This turns the key selling points into memorable symbols, allowing users to grasp the core message without reading the text.

○ Good design is a visual solution to a need, not merely an exercise in self-indulgent aesthetics.