【源丰和茶馆】茶叶包装
天津/平面设计师/173天前/9462浏览
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【源丰和茶馆】茶叶包装
在【源丰和茶庄】旗下奶茶店每日大量的茶叶消耗背后,是茶叶短暂绽放后便被弃置的命运。这些茶叶虽已奉献过头汤的浓醇,但其仍锁着未曾散尽的茶香。
这些曾被沸水唤醒过一次的茶叶,并未就此终结其使命。它们经阳光净晒、古法研磨,化作细腻的“茶烬”;再调合传承自古法老配方的天然香料,手工压制成一枚枚独一无二的茶牌,
如今,这枚承载着双重生命故事的茶牌,被精心设计结合在品牌原叶茶的包装之上,继续讲述天津民国老品牌-【源丰和】的故事。
外包装设计在品牌的复古色调与民国风格的版式上,为这枚“来自过往的茶牌”留出一方展示的天地。传统与现代,商业与环保,在此刻融合在一起。
这不仅是物质的形态转变,更是中式品牌文化的传递。
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Behind the daily massive consumption of tea leaves in the milk tea shops under the banner of [Yuanfenghe Tea Store], lies the fate of tea leaves being discarded after a fleeting bloom. Though these leaves have already contributed their rich essence to the first brew, they still retain an indomitable tea fragrance.
These tea leaves, once awakened by boiling water, did not end their journey there. They were sun-dried and ground using ancient methods, transforming into fine "tea ash." Then, blended with natural spices from a time-honored Pharaoh recipe, they were hand-pressed into uniquely crafted tea tablets.
Creative Director:小狼君Langcer Lee
Designers:法老、幽幽、卷儿
Illustrators: 蓝宝、高高
Photographers:蒋老师
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