赤地乌龙茶包装设计丨卷起来的东方生活茶

○如何让 “茶” 跳出货架同质化？

○既要传递 “茶的东方属性”，又要适配现代快消场景。

○视线离开山水陶器，转向竹简。我们把竹简融入包装，本质是还原茶与竹器共生的场景。竹简是东方文化的 “载体符号”（承载文字、历史），而茶是东方生活方式的 “精神符号”，二者都代表着 “慢、雅、自然” 的东方审美。

○用竹简包装茶，其实是利用 “文化符号的绑定”，让茶饮回归到东方生活美学的一部分。

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○ How can "tea" break free from the homogenization of store shelves?

○ It must convey the "Eastern attributes of tea" while adapting to the fast-moving consumer goods scene.

○ Shift the focus from landscape pottery to bamboo scrolls. Integrating bamboo scrolls into the packaging essentially recreates the symbiotic scene of tea and bamboo ware. Bamboo scrolls are a "carrier symbol" of Eastern culture (bearing words and history), while tea is a "spiritual symbol" of the Eastern way of life. Both represent the Eastern aesthetic of "slowness, elegance, and nature."

○ Using bamboo scrolls to package tea is, in essence, leveraging the "binding of cultural symbols" to reintegrate tea into the realm of Eastern lifestyle aesthetics.