新角落丨生牛乳包装设计 奶牛与罗马柱的碰撞

新角落生牛乳包装设计

-

○看够了货架上“千篇一律”的圆瓶方瓶，来整点不一样的活。

○此次设计我们就抓了两个核心，让它在货架上一眼出圈：

    1. 瓶型玩花样：直接仿罗马柱做竖纹，自带建筑的秩序感，看着更像迷你小艺术品，避免同质拉开差异。

    2. 画面不啰嗦：版画描绘奶牛，第一眼抓住消费者，再结合蓝信息条标“100%生牛乳”，一眼懂“天然+靠谱”；

○快消市场 快速识别 才是王道

Tired of the same old round and square bottles on the shelves? Let's do something different.

We focused on two key elements in this design to make it stand out on the shelf:

1. A playful bottle shape: The vertical lines mimic Roman columns, creating a sense of architectural order and looking more like miniature works of art, avoiding homogeneity and creating differentiation.

2. Concise imagery: The print depicts a cow, capturing consumers' attention immediately. Combined with the blue "100% Raw Milk" label, it conveys a sense of "natural + reliable."

In the fast-moving consumer goods market, quick identification is key.