UGLY参考推荐【第10期】点线风格《Wonderful Tools》

The MG animation reference film recommended in this issue is one of the classic works that cannot be ignored in the MG animation industry: the opening animation of the 2019 Apple press conference. The biggest highlight of this animated advertisement is that it extracts the shapes of all Apple products in a flattened style and presents them in a logically clear and appropriate storyboard sequence. There is no noise of loudly repeating the brand name, no visually exhausting supersaturated eye-catching colors, only the ultimate presentation of the product itself.

本期推荐的MG动画参考片，是MG动画界不可忽视的经典作品之一：2019年苹果发布会的开场动画。这条动画广告最大的亮点在于，它将苹果系列全产品的造型用扁平化风格提炼，并用逻辑清晰、急缓得当的分镜依次呈现。没有大声复读品牌名称的噪音、没有令人视觉疲劳的超饱和吸睛用色，有的只是产品本身的极致呈现。