UGLY参考推荐【第39期】暗调简约风《las oportunida》
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UGLY参考推荐【第39期】暗调简约风《las oportunida》
1. PROJECT BACKGROUND
In the current era of increasingly homogenized financial brand communication, BBVA's "las oportunidades las creamos entre todos" reconstructs the animation narrative paradigm with a pioneering attitude, transforming the abstract concept of "opportunity co creation" into a highly impactful visual language, providing the industry with a new sample of animation marketing. As a deep observation from the perspective of an animation director, the core value of this work lies in its exquisite integration of technical aesthetics, cultural metaphors, and brand core.
在金融品牌传播日益同质化的当下,BBVA 的《las oportunidades las creamos entre todos》以先锋姿态重构动画叙事范式,将 “机会共创” 的抽象理念转化为极具冲击力的视觉语言,为行业提供动画营销的全新样本。作为动画导演视角下的深度观察,这部作品的核心价值在于其对技术美学、文化隐喻与品牌内核的精妙融合。
【该本章内所涉及到的影片内容,仅用于学习交流与优质内容分享,不涉及任何商业用途,亦未对原作品进行二次销售、篡改或恶意传播。 我们始终尊重每一位创作者的知识产权与劳动成果。若相关内容存在侵犯版权方权益的情况,烦请联系我们。我们将在核实情况后,24小时内立即删除相关内容或进行整改,全力维护版权方合法权益。】
If you follow our official account at the moment, I hope you will not miss any wonderful content. In this issue, we will appreciate the characteristics, scope of application, color direction, and camera features of the film together with everyone~
如果此刻你关注了我们的公众号,那么希望你不要错过任何一期精彩内容。我们会从片子特点、适用范围、色彩方向、镜头特点等方面与大家一同赏析~
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