UGLY参考推荐【第39期】暗调简约风《las oportunida》

In the current era of increasingly homogenized financial brand communication, BBVA's "las oportunidades las creamos entre todos" reconstructs the animation narrative paradigm with a pioneering attitude, transforming the abstract concept of "opportunity co creation" into a highly impactful visual language, providing the industry with a new sample of animation marketing. As a deep observation from the perspective of an animation director, the core value of this work lies in its exquisite integration of technical aesthetics, cultural metaphors, and brand core.