C咖品牌重塑—双舱精华霜

RAD为C+打造的「双舱精华霜」，以品牌核心理念“精准”为出发点，通过视觉符号的提炼与造型语言的革新，全面重塑了品牌形象，实现了视觉与产品体验的双重升级。

RAD collaborated with C+ to create the innovative product design for the Dual-Chamber Essence Cream, drawing from the brand’s core philosophy of precision. By extracting and translating this value into a unique visual symbol, we redefined the brand identity and achieved a dual innovation in both visual language and user experience.

产品外观设计围绕“高效与精准”展开，采用创新双舱真空结构，精准隔离双重活性成分，避免互扰，同时确保每次按压都能精准释放，带来稳定、高效的护肤体验。该结构不仅体现了产品的科技感，也传递出品牌对科学护肤的坚持与探索。

The product’s form centers around the concept of efficiency and precision, featuring a custom-engineered dual-chamber vacuum structure. This design ensures the effective separation of two active ingredients, preventing interference while delivering a precise dose with each pump—offering a stable and efficient skincare routine. The structure reinforces the product’s scientific and technological character, echoing the brand’s commitment to precision skincare.

设计中的中央十字结构贯穿整体造型，作为“精准定位、精准呵护”的视觉符号核心，象征C+对肌肤问题精准解决的品牌承诺。

At the heart of the design lies the central cross structure, a visual metaphor that embodies "targeted care and accurate delivery." This geometric symbol reflects C+’s dedication to addressing skin concerns with scientific precision.

C+以「双舱精华霜」为起点，构建一个以“精准”为信仰的品牌美学体系，通过统一的形态与视觉语言，持续推动品牌体验的现代化与系统化升级。

With the Dual-Chamber Essence Cream as the starting point, C+ is building a precision-driven design system, where product form and visual identity work in unison to elevate the brand’s presence and deepen its emotional connection with users.