Density 品牌产品设计
武汉/平面设计师/1年前/10580浏览
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Density 品牌产品设计
Density Hair Care Collection 的设计灵感源于自然中的生长与繁衍过程。我们将头皮比作“大地”,头发比作“森林”,希望它能像森林一样茂密生长。基于这一理念,Density 系列提供完整的洗护产品,包括洗发水、护发素、发尾油和护发乳,帮助用户拥有健康浓密的头发。
产品外观设计以正在“发芽生长”的植物为灵感,形似“蒜头”的造型象征着育发和生发的功能,易于识别。为了突出“草本”、“生长”和“茂密”的概念,瓶身采用了HDPE材质,结合独特的SoftTouch涂层,触感柔软细腻,颜色来源于植物的花叶,带来自然生机的视觉感受。
Density 系列注重用户体验,所有瓶身设计便于抓握,直径小于60mm,即使小巧手掌也能轻松使用。通过“挤”和“按”的使用方式,无需额外学习成本,既方便又卫生。相比传统草本品牌常用的全透明瓶身,Density 创新采用不透明的SoftTouch材料,强调产品的亲肤感和自然感,进一步强化品牌“天然”和“专业”的形象。
我们致力于打造贴近用户、环保安全的产品,提供自然且有效的护发体验,让日常护理变得简单而有意义。
The design inspiration for the Density Hair Care Collection comes from the natural process of growth and reproduction. We liken the scalp to "earth" and the hair to a "forest," hoping it can grow densely like a forest. Based on this concept, the Density collection offers a complete range of hair care products, including shampoo, conditioner, hair oil, and hair cream, to help users achieve healthy and voluminous hair.
The packaging design is inspired by sprouting plants, with a garlic-like shape symbolizing the functions of hair nourishment and growth, making it easily recognizable. To highlight the concepts of "herbal," "growth," and "density," the bottle is made of HDPE material, combined with a unique SoftTouch coating that provides a soft, delicate feel. The color is drawn from the leaves and flowers of plants, bringing a visual sense of natural vitality.
Density focuses on user experience, with all bottle designs easy to grip and a diameter of less than 60mm, allowing even small hands to hold them comfortably. The "squeeze" and "press" dispensing methods require no additional learning, making them both convenient and hygienic. Unlike traditional herbal brands that often use transparent bottles, Density innovatively uses opaque SoftTouch material to emphasize the skin-friendly and natural qualities of the product, further reinforcing the brand's image of being "natural" and "professional."
We are committed to creating user-friendly, eco-friendly, and safe products, offering a natural and effective hair care experience that makes daily care simple and meaningful.
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