狸木森品牌全案设计｜宠物品牌｜宠物包装

随着人们生活水平的提高，宠物已经成为越来越多家庭的重要成员。宠物的健康生活成为了宠物主人最为关心的话题。然而市场上的宠物食品琳琅满目，品质参差不齐，导致宠物健康问题迫在眉睫，狸木森开创宠物轻食新时代，为宠物提供持续向上的健康生活。

我们深知宠物主人对宠物的关爱与期望，也深知宠物健康成长的重要性。因此，我们致力于打造注重宠物健康、讲究功效营养的“轻食”宠物品牌，为宠物主人提供高品质、原生态、自然健康的宠物食品选择。

狸木森坚守原生态、自然的原则，从源头控制食材的品质和安全。我们深信，只有少油低脂、天然纯净的食材，才能为宠物提供健康营养的食物。我们用心选择每一种原料，用心制作每一份食品，确保每一口都是对宠物健康的呵护。

With the improvement of people's living standards, pets have become an important member of more and more families. The healthy life of pets has become the most concerning topic for pet owners. However, there is a wide variety and uneven quality of pet food on the market, leading to urgent health issues for pets. Limusen has ushered in a new era of light pet food, providing pets with a sustainable and healthy life.

Lemusen brand emerged in this market context. We are well aware of the care and expectations that pet owners have for their pets, as well as the importance of their healthy growth. Therefore, we are committed to creating a "light food" pet brand that focuses on pet health and emphasizes efficacy and nutrition, providing pet owners with high-quality, natural and healthy pet food choices.

Lemusen adheres to the principles of original ecology and nature, and controls the quality and safety of ingredients from the source. We firmly believe that only the most natural and pure ingredients can provide pets with the healthiest and most nutritious food. We carefully choose every ingredient, carefully make every food, and ensure that every bite is a care for the health of pets.

狸木森，一个深根于自然、健康与爱的宠物食品品牌，其文化基因源于对原生态森林的敬畏和对宠物健康的执着追求。森林，作为生命的摇篮，孕育着无尽的生机与活力，狸木森从中汲取灵感，将这份自然的馈赠转化为对宠物纯净的关怀。

我们挖掘品牌的文化基因，打造只属于狸木森的品牌口号“森系好营养，轻松0负担”，“森系”代表着原生态、自然、纯净，强调品牌与森林的紧密联系，以及产品中所蕴含的森林般的生命力与活力。而“好营养”则是对产品品质的极致追求，确保每一款产品都能为宠物提供全面、均衡的营养，助力宠物的健康成长；“轻松0负担”则体现了狸木森对宠物生活态度的深刻理解。它意味着宠物在享受美食的同时，无需担心任何身体负担，让宠物的每一天都充满轻松与快乐。这不仅是狸木森对宠物健康的承诺，更是对宠物生活品质的提升。

Lemusen is a pet food brand deeply rooted in nature, health, and love. Its cultural genes stem from its reverence for the original ecological forest and its persistent pursuit of pet health. The forest, as the cradle of life, nurtures endless vitality and energy. Taking inspiration from it, the forest transforms this natural gift into the purest care for pets.

We excavate the cultural genes of the brand and create a brand slogan that only belongs to Lemusen. "Forest style is nutritious, easy to bear" represents the original ecology, nature, and purity, emphasizing the close connection between the brand and the forest, as well as the forest like vitality and vitality contained in the products. "Good nutrition" is the ultimate pursuit of product quality, ensuring that each product can provide comprehensive and balanced nutrition for pets, and help them grow healthily; "Easy and easy to bear" reflects Lemusen's profound understanding of his attitude towards pet life. It means that pets don't have to worry about any physical burden while enjoying delicious food, making every day full of relaxation and happiness for pets. This is not only a commitment of Lemusen to the health of pets, but also an improvement in the quality of life for pets.

我们以品牌名“木/森”为概念提取了独特且识别度高的向上箭头符号，同时也呈现出树木形态，寓意品牌对原生态、自然健康的追求，以及对宠物茁壮成长的祝愿。将品牌符号语言贯穿所有产品线，提升品牌视觉的统一识别，降低传播成本。

We have extracted a unique and highly recognizable upward arrow symbol based on the brand name "Mu/Sen", while also presenting a tree shape, symbolizing the brand's pursuit of original ecology and natural health, as well as wishes for the healthy growth of pets. Integrate brand symbol language across all product lines, enhance unified brand visual recognition, and reduce communication costs.

我们以品牌轻食主义基调精心挑选了青绿与森绿色作为品牌的主色系。青绿色象征着新生与活力，代表着大自然的生机与清新，契合狸木森追求原生态、自然健康的品牌理念。而森绿色则更深沉、宁静，代表着森林的繁茂与深邃，传达出品牌对宠物健康成长的深沉关怀。两种色彩的组合让品牌的视觉形象更加鲜明独特，营造出轻松愉悦的氛围，为宠物主人与宠物带来更加健康、更加美好的生活体验。

包装色彩体系以清新活力的色彩组合搭配，传递出产品的美味与健康属性，更在视觉上为消费者带来一种轻松愉悦的氛围感受。

To meet the light food oriented tone advocated by the Lemusen brand, we have carefully selected turquoise and forest green as the brand's main color scheme. Turquoise symbolizes rebirth and vitality, representing the vitality and freshness of nature, which is in line with the brand concept of pursuing original ecology and natural health. Forest green, on the other hand, is more profound and peaceful, representing the richness and depth of the forest, conveying the brand's deep concern for the healthy growth of pets. The combination of two colors makes the brand's visual image more vivid and unique, creating a relaxed and joyful atmosphere, bringing a healthier and better life experience for pet owners and pets.

The brand packaging color system combines fresh and energetic color combinations to convey the delicious and healthy attributes of the product, and visually brings consumers a relaxed and joyful atmosphere.

我们从品牌符号中提炼出三角形元素，将其巧妙地融入产品形态中，改变了传统猫条的产品外观，形成品牌独特的识别记忆点，同时三角形也与品牌倡导向上生长，追求自然健康的理念相契合。

We extract triangle elements from brand symbols and cleverly integrate them into product form, changing the appearance of traditional cat strips and forming a unique brand recognition memory point. At the same time, the triangle is also in line with the brand's advocacy of upward growth and pursuit of natural health.

NewDesignLab©️

Brand consultant: 大晨Owen

Art direction & Design: 东临Dolin, 5子&纸巾

3D & Dynamic design: 水月

PS：未经允许，不允许转载盗用至小红书/ 抖音/淘宝等其他媒体平台