望花当DANG BRAND×DYU大鱼智行车

大鱼智行车品牌是由飞轮威尔公司于2016年推出，总部位于中国深圳，并在欧洲设有研发运营中心。公司专注于智能锂电两轮车的研发与销售，产品主打轻便高颜值，外观极具辨识度。品牌拥有百余项核心专利，现年产能50余万台，已发展为智能锂电车TOP品牌，全球新锐品牌，畅销全球60多个国家。

基于品牌定位，从logo、包装、VII系统、线下终端以及IP形象设计，为DYU进行全品牌视觉升级。

Launched in 2016 by Flywheel Well, the Big Fish Smart Mobility brand is headquartered in Shenzhen, China, and has R&D operation centers in Europe. The company focuses on the research and development and sales of intelligent lithium-ion two-wheelers, and its products are mainly light and high-value, and the appearance is very recognizable. The brand has more than 100 core patents, with an annual production capacity of more than 500,000 units, and has developed into a TOP brand of intelligent lithium electric vehicles, a global cutting-edge brand, selling well in more than 60 countries around the world.

Based on brand positioning, from logo, packaging, VII system, offline terminal and IP image design, Dyu carries out full-brand visual upgrades.

Highly refine brand elements, reshape brand logo shape, simple and fashionable temperament, full of science and technology, reduce brand memory costs, enhance brand quality sense and intelligent gene gentleness.

We take youth, fashion, simplicity, enthusiasm and technology as our design concept to achieve three major brand upgrade goals:

1. Highly refine brand elements, recreate brand logo, more simple and fashionable temperament, integrate technology and futuristic, reduce brand memory costs, and enhance brand quality.

2. Comprehensively upgrade the VI system, release the brand's powerful stimulation signal, and achieve a high degree of visual unity.

3. Highlight the sense of technology, strengthen brand recognition, and reduce the cost of purchase decisions.