【源丰和】茶饮品牌视觉

茶者，南方之嘉木。本为南方之物。

至唐中期，自山东、河北，流传至津京，饮茶才逐渐遍布全国。随着清末光绪年间天津开埠，更多的茶叶品种汇集于津，天津地区饮茶习惯开始盛行。

由于早年天津地区水质偏咸微苦，百姓喝水难以下咽。茉莉花茶以其香气浓郁，口味厚重，并有解毒清肠提神等功效，深得天津人民喜爱，因此天津老百姓最喜茉莉花茶，使之成为天津人独有的饮茶习惯流传至今。

据中华书局 1936年出版的《天津游览志》中记载，泉祥鸿(锅店街)、源丰和(宫北大街)、永安(河北大街)等十多家知名的芒宇号茶庄。其中源丰和茶叶庄为当时颇具规模的茶庄宇号源丰和茶叶庄前身源丰和东洋庄于清末官北大街开设，1911年10月23日（民国元年）股东扩充，政名源丰和有限公司，“立章程十二条，集足成本银两万两，分作二十股每股合银壹千两正。

 源丰和•百年非遺茶馆，将津门故里的传统与茶文化巧妙融合，以非道制茶技艺打造津沽文化下的健康茶饮品类。

以天津百姓国民茶饮-茉莉花茶为基底，原叶鲜奶茶为主，覆盖纯茶、鲜果茶及茶礼产品等，强调鲜茶质感的同时推出“益春雅集”“神瑛香柠”等主打饮品，一经推出便收获广 大消费者喜爱。

源丰和•百年非遗茶馆不仅仅是一家现制茶饮店，更会成为天津的一张城市名片，代表一种津味传承的独有文化，于百年风雨后得享辉煌荣光。

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Behind the daily massive consumption of tea leaves in the milk tea shops under the banner of [Yuanfenghe Tea Store], lies the fate of tea leaves being discarded after a fleeting bloom. Though these leaves have already contributed their rich essence to the first brew, they still retain an indomitable tea fragrance.

These tea leaves, once awakened by boiling water, did not end their journey there. They were sun-dried and ground using ancient methods, transforming into fine "tea ash." Then, blended with natural spices from a time-honored Pharaoh recipe, they were hand-pressed into uniquely crafted tea tablets,

Today, this tea tile, which carries a dual life story, is meticulously designed and incorporated into the packaging of the brand's original leaf tea, continuing to tell the story of Tianjin's old brand—[Yuan Feng He].

The exterior packaging design, featuring the brand's retro color palette and a layout inspired by the Republican era style, creates a dedicated showcase for this "tea brand from the past." Tradition and modernity, commerce and sustainability, converge in perfect harmony at this moment.

This is not merely a transformation of physical form, but also a transmission of Chinese brand culture.

 

Creative Director：小狼君Langcer Lee

Designers：法老、卷儿、幽幽

Illustrators: 蓝宝、高高

Photographers：蒋老师