图文｜福鼎白茶包装设计 × 虫二设计视务所

Client：福鼎白茶｜Fuding White Tea

Date：2022.6

Design：Zhao Whenhow

Proposal Production：Zhao Whenhow

Artistic Director：Zhao Whenhow

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Concept :

Fuding white tea is a specialty of Fuding City, Fujian Province. Fuding is located in the northeastern part of Fujian Province, at the junction of Fujian and Zhejiang on the shore of the East China Sea, with an average temperature of 19.5 degrees and an environment suitable for the growth of tea trees. Because of its clear apricot yellow soup color, light taste, sweet and refreshing quality characteristics, white tea was favored by Princess Kate of the United Kingdom, and was selected as the commemorative tea for the British Prince's wedding of the century in 2009. The withering process of white tea is particularly critical: the fresh leaves are spread out at a certain thickness and made to appear withered by drying. Normal and effective withering makes the grassiness of the fresh leaves disappear and produces a clear fruity or floral aroma. This tea packaging product is Fuding White Tea 2016 Tightly Pressed Shou Mei.

Fuding white tea packaging design by Boundless Visual Lab. The package design is registered and copyrighted.

福鼎白茶，福建省宁德市福鼎市特产，中国国家地理标志产品。福鼎市位于福建省东北部，地处闽浙交界的东海之滨，一年四季常绿，年温差不大，平均气温19.5度，环境适合茶树生长。福鼎白茶采用产自福鼎茶树的芽叶，不炒不揉，因其汤色杏黄清澈，滋味清淡、清甜爽口的品质特点，白茶得到英国凯特王妃的喜好，2009年被选用英国王子世纪婚礼纪念茶。白茶的工艺流程为：鲜叶、萎凋、烘焙、毛茶、拣剔、复焙、成品茶。其中，白茶的萎凋工序尤为关键：将采下的鲜叶按一定厚度摊放，通过晾晒，使鲜叶呈现萎蔫状态。正常而有效的萎凋，使鲜叶的青草气消退而产生清香，并有水果香或花香，成茶滋味醇而不苦涩。根据采摘芽叶的不同，白茶可分为：白毫银针、白牡丹、寿眉、新工艺白茶等，近年来，根据市场需要又推出紧压白茶等。本白茶品牌为老陸茶舍，产品为福鼎白茶2016紧压寿眉。

福鼎白茶包装设计由虫二设计视务所® 设计出品。本设计已注册加版权保护。