BONNIE BLACK CHOCOLATE｜波泥儿黑

年轻一代的轻“巧”主义。

A simple lifestyle of young generation.

服务内容：品牌形象识别、品牌推广及传播、包装设计、艺术插画

客户信息：BONNIE BLACK CHOCOLATE

—

现如今当代人愈发注重生活质量与身体的健康状态，伴随养生和自律的话题被公众广泛的讨论，“新一代健康零食”的概念出现在大众视野内。波泥儿黑，一款针对年轻群体的零添加、富含膳食纤维的巧克力因此而生。

ANNND共和在品牌的视觉及包装的设计上，采用趣味性强的手绘与形变风格。与此同时ANNND插画艺术家塑造出人物“波泥儿”，赋予其生动活泼的性格与故事，为品牌建立一个具有亲和力的IP形象，更加贴近年轻女性受众的内心，也使品牌辨识度得到提升，在市场中能够脱颖而出。

Nowadays, people pay more attention to the quality of life and the healthy state of the body. With the topic of health preservation and self-discipline has been widely discussed by the public, the concept of "new generation of healthy snacks" appears. A non-added, non-fiber chocolate is emerged for young generation in which concerned more about healthy lifestyle.

In the brand vision and packaging design, ANNND chose interesting hand-painted and deformation style. At the same time, ANNND artists created the character "Bonnie ", giving it a lively personality and experience, to establish an affinity IP image for the brand, more close to the interests of young women, but also improve the brand recognition, stand out from any others competitors in the market.