HIPTIP JAZZ BAR

HIPTIP JAZZ BAR

爵士世界的爱乐之城。

La La Land in Jazz World.

服务内容：品牌策划、品牌形象识别、空间设计、印刷品设计

客户信息：HipTip Jazz Bar

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爵士是自由的游戏，是可以包容一切幻想的音乐。因此，我们用黑白主色打造出复古、质感的场景基调；将来自爵士乐的律动和舞姿化作一条即兴灵动的手绘线条，并赋予荧光橙的色彩，指引人们探索自由、随性的爵士世界，以此契合创新且包容的品牌理念。

同时，配合光影交叠的空间设计与慵懒的现场爵士表演，在视觉、听觉上打造真正属于重庆的“爱乐之城”。

Jazz is the game of freedom and the music that embraces all illusions. As a result, we used black and white to create a scene which is retro and elegant; The rhythm and dance movements from jazz music are transformed into an improvisational hand-drawn line, and the color of fluorescent orange is endowed to guide people to explore the jazz world that is free and casual, which fits well with the innovative and inclusive brand concept.

Meanwhile the space design with lights and the lazy live jazz performance create a real "La La Land of Chongqing” in visual and auditory sense.