ZEBRACRAFT 斑马精酿啤酒

斑马精酿 纯粹渴望

Zebra craft pure desire

服务内容：品牌形象识别、品牌策略、包装设计

客户信息：斑马精酿啤酒

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基于斑马的内核精神，我们采取形式上的创新，通过简单的字体排列与ZEBRA的首字母相对应，从而构建出一个属于斑马精酿的全新视觉符号。

Based on ZEBRA'S core spirit, we took a formal innovation to create a new visual symbol for ZEBRA through a simple font arrangement that corresponds to the initialletter of ZEBRA.

倾斜的字体符合其大胆，异于常规，乐于创新的品牌属性，logo简单明 了，定位精准。选用金属风的包装元素，配以简洁的黑白灰三种色调，传达出“热衷个性、拒绝束缚”的生活态度。

The slanted font is in line with its bold, unconventional and innovative brand attributes.The logo is simple and clear, with precise positioning. With metal packagingelements, fit the three colors of black, white and gray, actively convey the brandconcept of "love personality, refuse to shackle", strengthen the brand identification effect.