瓷熊猫——火锅店品牌形象设计 / 2020红点奖获奖作品

瓷熊猫——火锅店品牌形象设计

CERAMIC PANDA

瓷熊貓的品牌形象插画运用了涂鸦的创作手法，将传统的饮食文化与人们的娱乐生活联系起来。插画通过强烈的色彩将麻将、陶瓷与食物元素结合，在体现火锅店本身美食属性的同时，展现出传统的文化属性和娱乐属性。展示中加入本地语言和娱乐方式，能够加强与本地消费者的亲密度。

陶瓷代表了中国的传统文化，火锅代表了中国的饮食文化，麻将代表了中国的娱乐文化，将这三者结合，能够在各个方面利用视觉元素体现出中国人民传统的娱乐生活方式，能够更好的带动消费者的情绪，刺激消费。

The brand image illustration of ceramic panda hot pot shop uses the creative technique of graffiti to connect the traditional food culture with people's entertainment life. The illustration combines mahjong, ceramics and food elements through strong colors, which not only reflects the gourmet attributes of hotpot shop itself, but also shows the traditional cultural attributes and entertainment attributes. Adding local language and entertainment to the exhibition can enhance the intimacy with local consumers.

Ceramic represents traditional Chinese culture, hot pot represents Chinese food culture, mahjong represents Chinese entertainment culture. By combining the three, we can use visual elements to reflect the traditional entertainment lifestyle of Chinese people in all aspects, better drive the mood of consumers and stimulate consumption