品牌包装设计

TEA-正心

Client：熹茗茶业

Designer：Bosom​​​​​​​

​​​​Photography：Hello小方

Paper：佛捷歌尼纸业

Printing：纸能

正心 | 武夷肉桂 | 开篇贰零零零

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正心而后修身，修身而后家齐，家齐而后天下平。——《礼记·大学》

Their hearts being rectified, their persons were cultivated.

Their persons being cultivated, their families were regulated.

Their families being regulated, their families were rightly governed. the whole families was made tranquil and happy.

—— The Book of Rites·The Great learning

这一款茶产自武夷山风景区内的正岩产区，由古法制茶工艺纯手工文火慢焙而成，包装沿用熹茗经典古书籍盒型，绚丽宝石蓝，端庄典雅。

“正心”提炼自《礼记·大学》，标志创作“正中有心，心中有正”，表达了产品的浩然正气，配以书形盒的形式体现经典历久。

此标志对“正心”二字进行解构重组，以致四方连续，节奏均匀，韵律统一，整体感强，浩然正气，在保证识别性的同时，亦恰当地体现了中国特有的“方块字”。以儒家经典著作《四书五经》为鉴，四盒一体，以书形盒的形式体现书香气韵，打造“翻阅古书”的奇妙体验。