盛昊-蜻蜓ultra·市行全案设计

设计说明

Overall Design Statement：

本方案致力于重塑盛昊车辆的定义与品牌形象，以精神传递与品牌价值为核心，构建简约高级、全域适用的视觉体系。

市籽（Kinding）作为品牌吉祥物，以全天候守护、勇敢安心为核心设定，传递出行守护、陪伴安心的品牌温度，让每一次出行都充满安全感与信赖感，同时搭配移动快闪店的概念拉近品牌与用户之间的距离。

“赴焰”（Face Up To）作为移动展陈主题，致敬每一位为生活、为家庭、为梦想全力以赴的普通人。无论前路如何，愿人们都能勇敢面对生活、不放弃、不退缩，在拼搏中冲破困难、向阳而行。

整体设计以红、白为主视觉基调，沉稳大气、适配多元场景，既贴近日常出行需求，也具备商业合作与品牌传播的延展性。方案致力于构建可长期复用、可传承发展的品牌资产，让盛昊成为有精神、有温度、有力量的国民品牌。

全程独立设计，感谢观看！

This project is committed to redefining Sheng Hao Vehicles and reshaping its brand image. Focusing on spiritual communication and brand value, it creates a minimalist, high-end and universally applicable visual system.

As the brand mascot, Kinding is defined by all-weather protection, bravery and reassurance. It conveys the brand warmth of safe travel and reassuring companionship, filling every journey with a strong sense of security and trust. Meanwhile, the concept of mobile pop-up store is adopted to shorten the distance between the brand and users.

As the theme of mobile exhibition, Face Up To pays tribute to every ordinary person who strives wholeheartedly for life, family and dreams. No matter what lies ahead, may people face life bravely, never give up or shrink back, break through difficulties and march toward the light in struggle.

The overall design takes red and white as the main visual tones, which is calm, elegant and suitable for diverse scenarios. It not only meets daily travel needs, but also has excellent extensibility for commercial cooperation and brand communication. The project aims to build long-term reusable and inheritable brand assets, making Sheng Hao a national brand with spirit, warmth and strength.

Designed independently throughout. Thank you for watching.