<邻嘉惠>连锁商超品牌超级视觉VI策略 | 浪课江湖

当下社区商业迎来发展红利，30-60岁人群成便利店核心消费力量，国家政策大力推动“一刻钟便民生活圈”建设，新零售向社区下沉，“小而精”社区店成为主流，理性消费下“质价比”成核心，便利店也从单纯“卖商品”转向“商品+便民服务”双轨模式，便民服务成为撬动中老年客流的关键。

At present, community commerce is experiencing a development divi-dend, with people aged 30-60 becoming the core consumer force ofconvenience stores. National policies are vigorously promoting the con-struction of a "15 minute convenient living circle", and new retail is sinkinginto communities. "Small and refined" community stores have becomemainstream, and "quality price ratio" has become the core under rationalconsumption. Convenience stores have also shifted from simply "sellinggoods" to a dual track model of "goods+convenient services", and elderlyfriendly and convenient services have become the key to leveraging theflow of middle-aged and elderly customers.

设计师：範饭

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