<Escape plan·逃计划>户外品牌全案策略 | 浪课江湖

逃·计划是以“专业、安全、放心”为核心,专为25-40岁都市白领、年轻家庭、户外新手及团建组织,追求品质生活但缺乏专业知识的探索者,所打造的专业户外露营装备品牌,面对70%用户因装备笨重、安全隐忧、体验浅层化而放弃深度户外,我们提供轻量便携、国际SGS安全认证的安心装备,搭配专业指导服务。让每次逃离都成为安心之旅--逃向自然,计划精彩,在自然中找回生活的本真模样。

Escape Camping Plan is a professional outdoor gear brand bullt on expertise, safety, andreliability. Designed for urban professionals, young families, outdoor beginners, and teamorganizers who value quality but lack technical knowledge, we solve key pain points-bulkygear, safety concerns, and superficial experiences-with lightweicht, SGS-certified eauipmentand professional auidance, Every escape becomes a jourey of assurance: Escape to Nature,plan for Wonder, and reconnect with life's true essence。

设计师：F红旗

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