并行致远 × l 榴小醇 | 品牌设计

作品名称｜榴小醇 品牌设计

品牌定位丨纯粹、本味

文化背景丨鲜醇匠作、好食材・醇本味

创意构想丨榴小醇专注“榴莲好面包”，秉持“好食材・醇本味”理念，致力于呈现实物本真的烘焙美学。品牌主色调采用暖橙底色，传递烘焙温度与食欲感；辅以麦穗纹理，强化天然麦香联想，营造复古温馨的视觉氛围。整体风格质朴亲和，将面包手作质感拉满。字体设计上，“榴小醇”三字笔画边角圆润处理，融入连笔元素增强设计感；结构采用“三圆一方”布局，疏密有致，既体现榴莲的圆润饱满，又赋予视觉更多层次与呼吸感，传递出温暖、醇厚、可信赖的品牌气质。

Project:Liuxiaochun Brand Identity Design  

Brand Positioning:Pure & Authentic  

Cultural Context:Tropical Essence / Artisanal Freshness  

Creative Concept:

Liuxiaochun specializes in "durian-infused artisan bread," adhering to the philosophy of "Premium Ingredients, Pure Flavors" to present an authentic, ingredient-driven baking aesthetic. The brand's visual identity features a warm orange backdrop that conveys the warmth of baking and evokes a sense of appetite. Accented by wheat ear textures, the design reinforces the natural aroma of grains, creating a nostalgic and cozy visual atmosphere. The overall style is rustic and approachable, capturing the artisanal quality of handcrafted bread. In terms of typography, the Chinese characters "榴小醇" are designed with rounded strokes to convey softness, while connected brushstrokes add a touch of elegance. The structure follows a "three-round-one-square" composition, offering spatial rhythm and visual breathing room. This layout reflects the plump, rounded form of durian fruit and enhances the brand's warmth, richness, and trustworthiness.