<举高高鸭>潮流餐饮品牌设计 | 浪课江湖

举高高鸭的诞生，源于一份藏在烟火气里的热爱与坚守一-我们深信，卤味从不是简单的佐餐零食，而是承载着陪伴与温暖的味觉符号，而“举高高”这份直白又治愈的动作，恰是我们想传递给每一位食客的心意，把好味道举高，把幸福感举高，把平凡日子里的小美好举高。“举高高”这个名字，灵感源于生活中最纯粹的温暖-小时候，长辈的举高高是最安心的陪伴;长大后，一份热气腾腾的卤味，便是对自己的温柔犒赏。我们希望，每一份鸭货卤味，都能像“举高高”这个动作一样，治愈疲惫、传递欢喜，让顾客在一口卤香里，感受到久违的温暖与慰藉。

为了打造这份“有温度的卤味”，我们坚守“匠心做卤，诚信做人”的准则，如同行业前辈那般，将“做食品的人，必须讲良心”作为不变的从业底线。精选优质鸭源，严选每一只肉质紧实、新鲜现宰的鸭子，拒绝冷冻僵尸肉;传承古法卤制工艺，遵循“慢卤出香，老卤提味”的原则，将三十余种天然香辛料按黄金比例搭配，经浸、腌、卤、泡多道工序，文火慢卤数小时，让卤汁透骨入髓，既保留鸭肉本身的鲜嫩，又融入卤香的醇厚。拒绝防腐剂、色素、增味剂，让每一口卤味都回归本真风味;创新推出锁鲜包装，借鉴行业先进的锁鲜技术，既能锁住卤味的新鲜与香气，又方便携带，让忙碌的上班族、追剧的年轻人、出行的旅人，随时随地都能尝到刚出锅的美味。

The birth of Jugao Gao Ya" stems from a passion and persistence hidden in the everyday atmosphere. We firmly believe that braiseddelicacies are not merely simple snacks to accompany meals, but rather taste symbols that cary companionship and warmth. Thestraightforward and healing action of "Jugao Gao is precisely the sentiment we want to convey to every diner-raising good taste, raising happiness, and raising the smallbeauties in ordinary days. The name "Jugao Gao" is inspired by the purest warmth in life -when wewere young, the "Jugao Gao" held by our elders was the most reassuring companionship; as we grow up, a steaming hot braised delicacy becomes a gentle reward for ourselves We hope that every dish of braised duck and delicacies can be like the action of "Jugao Gao',healing exhaustion, conveying joy, and allowing customers to feel the long lost warmth and comfort in every bite of braised flavor.

设计师：岑菲

——