拙朴-如兰·品牌设计

品牌设计——达达松

视觉策划——达达松

如兰品牌的主要业务为将兰科实验成果转化为可利用护肤产品，将兰花中的精油提取制品，品类大致可以分布为香水、精油皂、面膜、护手霜等。兰科实验室由福建农林大学教授兰思仁领衔的兰花团队在兰科植物性状建成的遗传基础、分子育种和新品种创制等方面的创新性研究成果。

兰科植物为保护物种，具有重要的观赏、食药用和科学研究价值。福建农林大学联合上海辰山植物园、广州医科大学、华南农业大学等研究团队成功破译了球花石斛和达尔文兰全基因组遗传密码，筛选出高药用价值的石斛新种质等，相应成果发表于高水平杂志，引起了国际广泛关注，为食药用兰科植物的保护与产业化发展提供了重要的理论与技术支撑。

The main business of the orchid brand is to transform the results of orchid experiments into usable skin care products, and extract essential oil products from orchids, which can be roughly distributed into perfumes, essential oil soaps, facial masks, hand creams, etc. The orchid team led by Professor Lan Siren of Fujian Agriculture and Forestry University has made innovative research achievements in the genetic basis, molecular breeding and creation of new varieties of orchid plant traits.

Orchidaceae is a protected species with important ornamental, edible, medicinal and scientific research value. Fujian Agriculture and Forestry University, together with Shanghai Chenshan Botanical Garden, Guangzhou Medical University, South China Agricultural University and other research teams, successfully deciphered the whole genome genetic code of Dendrobium congenosis and Darwin's orchid, and screened out new germplasm of Dendrobium with high medicinal value, etc., and the corresponding results were published in high-level journals, which attracted wide international attention and provided important theoretical and technical support for the protection and industrialization of edible and medicinal orchids.

设计理念

标志稚拙的气息扑面而来，温和轻松，自然舒缓，灵感来源于高洁淡雅的兰花与温润如玉的玉石。优雅的兰从温润的玉石上崭露头角，温暖的大地色使用强调品牌调性，标志形态的不规则代表自然，传递品牌的人文感，兰花实验的科学精神如同标志的叠罗汉形态，屹立不倒自强不息，传递产品转化的专业与科学理性；如兰如玉的气质状态是品牌所追求的，“玉”在中国文化中象征纯洁、温润、美好，与兰花的“高雅”气质相呼应，也代表了转化产品带来的理想肌肤状态。

The childish scent of the logo is gentle and soothing, inspired by the elegance of orchids and the warmth of jade. The elegant orchid emerges from the warm jade, the warm earth color emphasizes the brand tonality, the irregularity of the logo form represents nature, and conveys the humanistic sense of the brand. "Jade" symbolizes purity, warmth and beauty in Chinese culture, echoing the "elegant" temperament of orchids, and also represents the ideal skin state brought by transformed products.