毛绒公仔 X “楚萌博物”博物馆旅游文创设计

作品 | “楚萌博物”博物馆旅游文创设计

设计类别 | 文创设计

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项目介绍：

湖北省博物馆成立于 1953 年，位于武汉东湖之滨，是全国八家中央地方共建国家级博物馆之一、国家一级博物馆和 5A 级旅游景区，是荆楚文化重要展示窗口，历史悠久，文化内涵、文物资源丰富，底蕴深厚。其文创项目以文物创新设计为核心，经年轻化设计，把传统文化转化为消费产品，提升了博物馆社会影响力与经济效益，融入文物元素助力实现 “让文物活起来，把文化带回家”。

Hubei Provincial Museum, founded in 1953 and located along the shores of Wuhan's East Lake, stands as one of China's eight national-level museums jointly constructed by central and local governments. Recognized as both a National First-Class Museum and a 5A-level Tourist Attraction, it serves as a vital showcase of Chu culture with its long history, rich cultural connotations, abundant collection of cultural relics, and profound heritage. The museum's cultural and creative initiatives focus on innovative designs derived from cultural artifacts, transforming traditional culture into consumer products through youth-oriented approaches. These efforts have significantly enhanced the museum's social influence and economic benefits, incorporating cultural relic elements to realize the vision of "bringing cultural relics to life and taking culture home."