青瓦谣 中式茶饮品牌形象设计

项目名称：青瓦谣 中式茶饮品牌形象设计

项目日期：2025.6.20

原创设计：投影品牌设计

           

“青瓦谣”之名，灵感源自中式建筑中最具代表性的青瓦。青瓦，历经岁月烧制，黛色古朴，它是屋檐下的诗行，见证过朝代更迭，守护过万家灯火，承载着中国人骨子里的东方浪漫与文化基因。“谣”字，既寓意着茶馆如同悠悠歌谣，传唱着传统茶饮的故事；也象征着这里是人们交流分享、诉说生活的温馨场所，每一句闲谈、每一段欢笑，都构成了独属于青瓦谣的生活谣曲。

Project Name: Brand Image Design of Qingwa Ballad Chinese Tea Beverage

Project Date: May 20th, 2023

Original Design: Projection Brand Design

The name "Blue Tile Ballad" is inspired by the most representative blue tile in Chinese architecture. Green tiles, made over the years, are dark and simple. They are poems under the eaves. They have witnessed the change of dynasties, guarded thousands of lights, and carried the oriental romance and cultural genes in Chinese bones. The word 'rhyme' implies that the teahouse is like a leisurely ballad, singing the story of traditional tea drinks; It also symbolizes that this is a warm place for people to communicate, share, and talk about their lives. Every casual conversation and laughter constitute a unique life rhyme that belongs to the Blue Tile Ballad.

茶馆以中式美学为基调进行空间设计，青瓦、原木、屏风、字画等元素相互映衬，营造出宁静雅致又不失烟火气息的氛围。无论是独自前来享受片刻宁静，还是与好友相聚畅谈，亦或是商务洽谈，青瓦谣都能满足不同需求，让每一位客人在此寻得心灵的栖息之所，在茶香中聆听岁月的歌谣，感受中式茶饮的独特魅力。