爪爪猫粮品牌形象设计

项目名称：爪爪猫粮品牌形象设计

项目日期：2025.9.20

原创设计：投影品牌设计

1. 产品力核心：以“高营养、低风险、强适配”为根基。聚焦高动物蛋白、无谷低敏配方，搭配低温烘焙等能锁留营养的工艺，同时覆盖全生命周期或特定需求的场景化营养方案。

2. 信任链构建：建立“透明化”品质壁垒。通过全链路溯源、权威机构检测认证、高标准生产环境等信息，解决消费者对食品安全的核心顾虑。

3. 市场竞争力：打破同质化，打造“体验型爆品”。避免单纯拼价格，通过配方创新（如独特肉源组合）、工艺创新、体验创新形成话题性，增强用户粘性。

二、 设计诉求

1. 视觉识别：在货架或线上页面中快速抓住注意力。通过鲜明且统一的品牌主色建立记忆点，用简约清晰的视觉层级呈现核心信息，避免复杂杂乱。

2. 价值传递：视觉与产品定位强绑定。高端线可采用金属质感、渐变色提升质感；天然粮可运用大地色系、食材插画传递纯粹；功能粮可通过符号化设计直观展示功效。

3. 功能实用：兼顾存储与交互体验。设计易撕口、密封拉链等实用结构，方便多次取用和保鲜；可融入溯源二维码等交互元素，强化透明化喂养理念。

1、 Core requirements and information sorting

1. Core product strength: Based on "high nutrition, low risk, and strong adaptability". Focusing on high animal protein (such as fresh meat/deep-sea fish sources), gluten free and hypoallergenic formulas, combined with low-temperature baking and other processes that can retain nutrients, while covering the entire life cycle (kittens, adult cats, elderly cats) or specific needs (sterilization, gastrointestinal sensitivity) scenario based nutrition solutions.

2. Building a trust chain: Establishing a "transparent" quality barrier. By tracing the entire chain (including the origin of raw materials and inspection reports), authoritative institutions (such as SGS) testing and certification, and high standard production environments, we can address consumers' core concerns about food safety.

3. Market competitiveness: Break through homogenization and create "experiential explosive products". Avoid simply competing on price, and create buzz through formula innovation (such as unique meat source combinations), process innovation (such as sandwich granules), and experience innovation (such as interactive packaging) to enhance user stickiness.

2、 Design demand

1. Visual recognition: Quickly capture attention on shelves or online pages. Establish memory points through distinct and unified brand main colors (such as technology blue and natural green), and present core information (such as protein content and no grain logo) in a simple and clear visual hierarchy to avoid complexity and clutter.

2. Value transmission: Strong binding between visual and product positioning. High end lines can use metallic texture and gradient colors to enhance texture; Natural grains can convey purity through the use of earthy colors and food ingredient illustrations; Functional foods (such as gastrointestinal care) can visually demonstrate their efficacy through symbolic design (such as probiotic icons).

3. Practical functionality: Balancing storage and interactive experience. Design practical structures such as easy to tear openings and sealed zippers for convenient multiple access and preservation; Can incorporate interactive elements such as traceability QR codes to strengthen the concept of transparent feeding.