子午堂“象陽而昇”产品设计

一个很有趣的品牌设计，设计呈现出我个人对中医的理解，看起来可能会有些古怪。同时这个品牌第一个产品是个“澳门中药转内销产品”，所以整体的包装设计采用了中西融合的风格，与品牌定位有些不符，为了结合中西不同风格，我尽量用人物插画的形式中和两者的冲突。

Design works：子午堂“象陽而昇”产品设计

Brand owner：广东南芯医疗科技有限公司

Brand design：Xiany

Package Design：Xiany

3D rendering：Xiany

“子午堂”以阴阳双鹿环抱成太极为核心视觉。仙鹿（祥瑞象征，寓意长寿康健）的动态姿态，结合太极的圆融流转，精准传达十二时辰阴阳交替、气血流注的中医精髓。环绕其周的是采用古朴篆刻字体书写的“子午堂”名称与“十二地支”，严格遵循传统中式右行排列（自左起笔），赋予商标庄重的历史感与玄妙气息。最外圈镶嵌古老云雷纹饰，此纹源于新石器文明，是先民膜拜自然力量（风、云、雷、电）的图腾，在此既象征对自然规律的尊崇，也隐喻品牌在探索自然与微生物领域（如中医与自然的联系）时，那份历久弥坚的求索之心。全设计层次丰富，将时间、生命、自然与探索完美统一。

"Ziwu Chamber" features a core visual of two deer—one yin and one yang—locked in an embrace forming a Taiji symbol. The dynamic posture of these celestial deer (auspicious symbols representing longevity and health), combined with the flowing harmony of Taiji, precisely conveys the essence of Traditional Chinese Medicine: the cyclical alternation of yin and yang and the flow of Qi and blood through the twelve two-hour periods of the day. Encircling this is the name "Ziwu Chamber and the "Twelve Earthly Branches," rendered in an ancient seal script font. Arranged strictly in the traditional Chinese right-to-left order (starting from the left), this imbues the trademark with a solemn sense of history and an aura of profound mystery. The outermost ring is adorned with ancient cloud-thunder patterns. Originating from Neolithic civilization, these patterns were totems symbolizing the worship of natural forces (wind, cloud, thunder, lightning). Here, they represent reverence for nature's laws and metaphorically signify the brand's enduring spirit of exploration in the realms of nature and microbiology (such as the connection between TCM and nature). The entire design, rich in layers, perfectly unifies time, life, nature, and exploration.

子午堂向阳而生植物饮料，以独特的跨文化版画风格呈现核心视觉——一只身着精裁西装的雄壮大象（“力量绅士·象”）。 设计融合西方版画的精细线条与写实感（体现西装质感与现代性）和东方艺术的象征意境与留白韵味（传递大象的天然力量与品牌底蕴），通过深稳色调（藏青/墨绿配以点睛金色）在特种艺术纸上呈现。这一形象巧妙联结草本的自然伟力（东）与现代绅士的自信品格（西），在工艺上结合烫金、压纹等精工细节，塑造出兼具国际审美与传统智慧、彰显尊贵品质与功效诉求的高端品牌形象。

Ziwutang Male Function Botanical Beverage features a distinctive cross-cultural engraving-style visual centerpiece: a majestic elephant dressed in an impeccably tailored suit—"The Power Gentleman · Elephant."The design blends the meticulous lines and realism of Western engraving (capturing the suit’s texture and modernity) with the symbolic depth and artistic restraint of Eastern art (conveying the elephant’s inherent power and brand heritage). Rendered in deep, refined tones (navy/forest green accented with gold) on specialty art paper, this imagery artfully bridges the potent botanical efficacy of herbs (East) with the confident character of the modern gentleman (West).Crafted with precision details like hot foil stamping and embossing, the packaging creates a premium brand image that harmonizes international aesthetics with traditional wisdom, exuding sophistication and efficacy.