菜真多品牌设计|里脊设计 VI设计

项目|PROJECT

菜真多品牌

服务|SERVICE

标志设计/产品包装设计/VI设计

项目背景|PROJECT BACKGROUND

随着人们生活水平的不断提高，已不再满足于饮食上的温饱,而是更多地追求食物的品质与口感,同时希望通过营养的均衡膳食,达到强健身体、美容养颜、养生益寿的目的。

然而,在目前的果蔬种植生产中,环境的污染、农肥的大量使用,种植者普遍追求高产量、果蔬严重过剩的背景下,却忽略了果蔬最根本的美味及营养价值。蔬菜可以卖新鲜的,也可以制作成粉、干、饮品等等这样更利于保存。

With the continuous improvement of people's living standards, they are no longer satisfied withmerely having enough to eat and wear, Instead, they are more inclined to pursue the quality andtaste of food. At the same time, they hope to achieve the goals of strengthening the body, beautifyingthe complexion, and promoting health and longevity through a balanced diet.However, in the current fruit and vegetable cultivation and production, against the backdrop ofenvironmental