慕安美容养生坊 Muan Beauty Studio

慕安美容养生坊，一家专注于美妆与护肤的美学机构。我们的任务是为其打造一套全新的品牌视觉系统，以视觉语言精准传递其对于美的理解与追求。

基于品牌年轻化的定位，我们最终选用糖果色系作为基调，并融入复古与轻奢的设计细节，构建出一个既甜美梦幻又不失优雅格调的视觉世界。

标识设计暗藏巧思：我们将品牌首字母“M”巧妙变形，一侧勾勒出女孩俏丽的马尾辫，另一侧则融入象征幸运的三叶草花瓣。二者合一，既点明行业的女性属性，亦寄托一份美好的寓意。

此次项目的成果令人欣喜，我们由衷感谢客户在此过程中给予的充分信任，让创意得以自由生长。

New branding for Muan Beauty Studio. Our clients are purveyors of beauty and fashion, focusing on youthful trends, makeup and skincare. So in order to transform their philosophy visually, we designed the whole identity with a candy colour and vintage, light luxury style.

The logo was designed with the first letter of their name, including a girl's ponytail and a clover petal, representing their industrial element, girls and luck.

The outcome of this project was satisfying, and we are very grateful to our clients for showing such confidence in our work.

—

设计 Designer：Jessie Wong

客户 Client：Muan Beauty Studio

时间 Date：2017年7月