梵净山博锐度假酒店 Mount Fanjing Borui Resort

梵净山博锐度假酒店坐落于著名景区梵净山。此次品牌塑造是一次独特而充满意趣的探索 —— 我们以梵净山的标志性地貌与人文景观为灵感源泉，将自然奇观转化为一套完整的品牌视觉语言。

品牌辅助图形的设计根植于山岳的庄严与静谧：巍峨屹立的山峦象征坚定与永恒，传递宁静与平和的气韵。设计中更融入了凤凰山、老金顶、蘑菇石等意象，使自然景观与品牌记忆紧密交织。

度假酒店以其卓越且典雅的环境，完美诠释了中西文化的交融。为此，我们不仅将梵净风物纳入视觉体系，更以“沉静之绿”与“优雅之金”作为核心色彩，呼应酒店品牌调性，构建出一幅既具东方底蕴、又不失国际质感的视觉画卷。

愿这份作品，能如我们创作时那般，为您带来触动。

We had a unique and fun experience with the branding of the Mount Fanjing Borui Resort, located close to the famous scenic spot, Fanjing Mountain. We created the brand patterns from the iconic locations in Mount Fanjing, such as majestically standing mountains that indicate firmness and stillness. The Huguo temple, waterfalls, and streams symbolize calmness and peace as depicted in the design. We also featured the Fenghuang Mountain, Old Golden Summit, Mushroom Stone, etc.

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Mount Fanjing Borui Resort features an outstanding and classy environment that expresses a combination of Western and Chinese cultures. We included the scenic spots and historical sites of Mount Fanjing, quiet green and elegant gold, as a reflection of this hotel's brand identity.

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Hope you like it as much as we loved making it.

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团队 Team：Jessie Wong / Leon Li / Ken Zhai

客户 Client：中国铜仁集团

时间 Date：2022年6月