UGLY参考推荐【第4期】科技简约风《LarkMagic Share》

【该本章内所涉及到的影片内容，仅用于学习交流与优质内容分享，不涉及任何商业用途，亦未对原作品进行二次销售、篡改或恶意传播。 我们始终尊重每一位创作者的知识产权与劳动成果。若相关内容存在侵犯版权方权益的情况，烦请联系我们。我们将在核实情况后，24小时内立即删除相关内容或进行整改，全力维护版权方合法权益。】

If you follow our official account at the moment, I hope you will not miss any wonderful content. In this issue, we will appreciate the characteristics, scope of application, color direction, and camera features of the film together with everyone~

如果此刻你关注了我们的公众号，那么希望你不要错过任何一期精彩内容。我们会从片子特点、适用范围、色彩方向、镜头特点等方面与大家一同赏析~

In terms of expression, it adopts storytelling and revolves around a remote team that is preparing for a large-scale online event. At first, due to poor communication and scattered information among team members, the progress of work was slow and the situation was numerous. At a critical moment, Magic Share made a brilliant debut, allowing members to share files, communicate in real-time, solve problems one by one, and smoothly advance event preparations. This plot setting is full of conflicts and twists, much more interesting than simply introducing features. It is easy to capture the audience's attention, making them unconsciously immerse themselves and remember the various functions of the product. This not only fits the practical difficulties of remote work, but also highlights the practical value of the product, which is easy to resonate with the audience.

在表现手法上，它采用故事化叙事，围绕一个远程团队展开，他们正在筹备一场大型线上活动。起初，团队成员因沟通不畅、资料分散等问题，工作进展缓慢，状况百出。关键时刻，MagicShare闪亮登场，成员们用它共享文件、实时沟通，问题逐一解决，活动筹备顺利推进。这样的情节设置充满冲突与转折，比单纯的功能介绍有趣多了，很容易抓住观众的注意力，让大家不自觉就沉浸其中，还在不知不觉中记住了产品的各种功能。这样既贴合远程办公的现实困境，又突出了产品的实用价值，很容易引发观众共鸣。

From the perspective of art style, the overall style is simple and modern, highly consistent with the brand's pursuit of efficiency and convenience. In terms of color application, cool tones are mainly used, such as steady blue and gray, to create a professional and technological atmosphere that fits the office theme. Occasionally interspersing bright colors, such as green operation prompts and orange emphasis elements, breaks the monotony of cool colors, adds vitality to the picture, and also highlights key information. In terms of conceptual design of scenes and characters, elements such as virtual meeting rooms and online document interfaces are simple yet technologically advanced. The character image design is concise and capable, and wearing simple business attire makes the audience feel as if they are in a future efficient office scene.

从画风来看，整体是简约现代的风格，与品牌追求高效、便捷的调性高度一致。色彩运用上，以冷色调为主，像沉稳的蓝色、灰色，营造出专业、科技的氛围，契合办公主题。偶尔穿插一些明亮的色彩，如绿色的操作提示、橙色的强调元素，打破冷色的单调，为画面增添活力，同时也突出关键信息。在场景和角色的概念设计上，虚拟会议室、线上文档界面等元素简洁又富有科技感，角色形象设计简洁干练，穿着简约商务装，让观众仿佛置身于未来高效办公场景之中。

In terms of color matching, cool tones are the main basis, and colors are adjusted according to the development of the plot and emotional changes. The tense work process deepens with a cool tone, enhancing the sense of urgency; When team collaboration goes smoothly and progress is made, warm tones are incorporated, such as soft yellow light, to create a positive atmosphere and make the audience's emotions fluctuate with the colors of the picture.Multiple composition methods are used throughout the film to enhance the visual expression. 20 symmetrical composition is used to present team meeting scenes, making the picture stable and balanced, and reflecting the sense of order in team collaboration; The central composition focuses on key information or operations, such as highlighting the document page being edited, guiding the audience's gaze, and making the key points clear at a glance.

在色彩搭配上以冷色调基础为主，根据情节发展和情绪变化调整色彩。紧张的工作环节，冷色调加深，强化紧迫感；团队协作顺利、取得进展时，暖色调融入，比如柔和的黄色光，烘托出积极的氛围，让观众的情绪随着画面色彩而波动。整片运用多种构图方式增强画面表现力。20对称构图用于展现团队会议场景，让画面稳定平衡，体现团队协作的秩序感；中心构图则聚焦关键信息或操作，像突出正在编辑的文档页面，引导观众视线，使重点一目了然。

The animation effect is unparalleled! The operations of opening, transferring, and editing files are designed to be smooth and technologically advanced animations. When transferring files, there are cool light flow effects; When switching pages, transition effects such as fade in/fade out and scaling are used, resulting in a natural and smooth transition without any stiffness, greatly enhancing the viewing experience of the animation.

 动画效果堪称一绝！文件的打开、传输、编辑等操作，都被设计成流畅且富有科技感的动画。文件传输时，有炫酷的光线流动特效；页面切换时，采用淡入淡出、缩放等转场效果，过渡自然流畅，毫无生硬感，极大地提升了动画的观赏性。

This Lark Magic Share (Director's Cut) is a typical minimalist technology style MG animation. It showcases the charm of technological products through concise visuals, vivid colors, and smooth animation effects. In today's world where remote work has become the norm, this animation is both practical and highly entertaining. Whether you are a worker or an animation enthusiast, it is worth watching!

这部《Lark- Magic Share (Director's Cut)》是典型的简约科技风格MG动画。它通过简洁的画面、鲜明的色彩、流畅的动画效果，展现出科技产品的魅力。在远程办公成为常态的今天，这样一部动画，既实用又极具观赏性，不管你是打工人，还是动画爱好者，都值得一看！

Of course, this type of mg animation can enhance the brand image, promote product promotion, and enhance the stickiness of users. It is mainly applicable to the office software industry, Internet service industry, and enterprise training industry. If you are also interested and want to have an MG animation that can accurately convey brand value, don't hesitate to contact us. We at Angoli have the most professional team, who handle the entire process from creativity to film production to adapt to various needs. We can use advanced technology to ensure the smoothness and visual effects of animation, which is comparable to the level of the film. We can create high-quality animation works for you.

当然，该类型的mg动画，能够提升品牌形象，促进产品的推广，增强用户的粘性，主要适用办公软件行业、互联网服务行业以及企业培训行业。如果您也心动了，想拥有一部能精准传达品牌价值的MG动画，别犹豫，赶紧联系我们。我们安戈力拥有最专业的团队，从创意到成片一手包办风格适配各种需求，能够运用先进技术保障动画的流畅度和视觉效果，与该片水准相当，能够为你打造优质的动画作品。

 

安戈力实现此类作品！↓↓↓

This animation is produced for Tencent Esports, with a blue and white overall design. The animation is connected by a glowing ball, and the movement of the ball is used to guide the viewer's gaze in a concise form. SaaS is also compared to an "e-sports toolbox", and Tencent's strong support for the development of e-sports tools is highlighted.

本次的动画是为腾讯电竞制作的，整体设计以蓝白为基调，通过一个发光的小球串联整个动画，以简洁的形式，以小球的运动来引导观者视线，同时将SaaS比喻成一个“电竞工具箱”，最后点出腾讯对电竞工具发展的大力支持。

动画制作是一项复杂且精细的工作，它不仅需要创作者拥有丰富的想象力和技术能力，还需要对项目流程有着精准的理解和把控。通过深入研究和分析优秀的动画作品，动画师们不仅能够汲取灵感、启发创意，还能细致入微地学习到从角色设计、场景构建到情感表达等各方面的专业技巧，进而提升自身的制作水平与对动态规律的了解，产出优质动画作品。

通过对比自己的作品与参考片，我们也能够识别自身的不足之处，有针对性地进行改进，这种方式在促进了专业技能的成长的同时事也培养了批判性思维和审美鉴赏力，是动画创作者自我提升的重要手段，也是公司一直以来所坚定不移地坚持着，从未改变的原则。

通过借鉴和对标优秀国外作品，可以看出安戈力不仅对制作标准有着自我的追求和承诺， 在项目执行上也对自己有着高标准和高要求，请相信我们，选择我们，随时欢迎合作~

此类效果安戈力为您呈现！商务合作请联系我们。

联系电话：15359333870

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邮箱：yinshuizhi@xmugly.com / 523638547@qq.com

 

 

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

 

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