【桂顺斋】中秋月饼礼包装
天津/平面设计师/240天前/6941浏览
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【桂顺斋】中秋月饼礼包装
芦庄子桂顺斋创立于1924年,是天津一个拥有百年历史的老字号清真糕点品牌,也是无数天津人情感记忆的象征。是国家贸易部首批认定的“津门老字号”。
2025年中秋,芦庄子桂顺斋于百年之际联合天津文物交流中心,精选乾隆年间和珅向皇帝献寿的《宝典福书》中的九枚“福”字印章造型,由小狼君团队操刀打造推出-【福德聚·月饼礼】(配备精装、简装两款礼盒)。
礼盒包装设计上,选取书中“是为福德聚”的金属印章,源于清宫纹样改良后的玉兔、祥云、珍宝等元素进行层层叠加环绕,于平面之上形成立体视觉,传统中式宫廷天地盖结构搭配橙蓝撞色,也让老品牌焕发出新生的色彩~
谁说天津卫的老字号年轻不起来呢~
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Lu Zhuangzi Gui Shunzhai was founded in 1924 and is a century old Halal pastry brand in Tianjin. It is also a symbol of emotional memory for countless Tianjin people. It is one of the first batch of "Jinmen time-honored brands" recognized by the Ministry of Trade of China.Lu Zhuangzi Gui Shunzhai was founded in 1924 and is a century old Halal pastry brand in Tianjin. It is also a symbol of emotional memory for countless Tianjin people. It is one of the first batch of "Jinmen time-honored brands" recognized by the Ministry of Trade of China.
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Creative Director:小狼君Langcer Lee
Designers:法老、幽幽、卷儿
Illustrators: 蓝宝、高高
Photographers:蒋老师
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