FIGO设计 | 轻十八 鲜食

Light Eighteen is a brand that focuses on fresh food and healthy lifestyle, with over 10 years of experience in the industry. The brand not only provides high-quality fresh and healthy food, but also strives to combine brand aesthetics with lifestyle, bringing consumers a purer and more natural experience.

The brand visual design revolves around "freshness, youthfulness, and freshness", combined with a minimalist aesthetic perception to meet current aesthetic needs. Using simple symbols and clean color schemes, convey the brand's purity and high-quality attributes.

The brand logo is presented in a minimalist triangular pattern, representing the basic form of the brand's core product "sandwich", which not only gives the brand recognition in appearance, but also conveys an emotional fusion of cultural heritage and innovation. The text echoes the brand name "QING 18". The concise and powerful graphic language enables the brand image to maintain a high degree of recognition in various application scenarios.

The brand's image storefront is consistent with the brand's visual language, and extreme restraint is maintained in design. Subtractions are made in graphics, fonts, and color schemes in order to focus more attention on the "product" itself for consumers. Designing itself is also a great challenge, constantly balancing choices.

A concise visual language facilitates the rapid and effective dissemination of the brand, while also maintaining the unity and integrity of the brand image in visual applications. It can be maximally compatible with storefronts of different sizes and can be quickly replicated.