JACOB & JOANNE 珠宝品牌设计

JACOB&JOANNE 品牌理念“Find yourown everyday jewelry”，意思是寻找属于自己的日常珠宝。

从品牌理念和珠宝行业属性出发，赋予品牌0-∞的概念，0代表寻找之前；∞代表寻找到之后并一直拥有。用一个符号去概括品牌理念，并将其运用到不同延展物料中，使其更加高级，视觉更具有独特与统一。

标志符号由宝石的外观、品牌首字母J、数字0、循环符号四个元素构成。将字母J变形上下斜对角对称排列,形成数字0的同时又与宝石外观契合。字母J的顶部做了类似箭头的变化，两个J上下左右对称，又形成了一个循环的过程，表达品牌从开始到未来的期待。

The JACOB&JOANNE brand concept "Find yourown everyday jewelry" means to find yourown everyday jewelry.

Starting from the brand concept and the attributes of the jewelry industry, the concept of 0-∞ is given to the brand, 0 represents the search before; ∞ means found and kept. Use a symbol to summarize the brand concept, and apply it to different extension materials, so that it is more advanced, more unique and unified vision.

The logo is composed of four elements: the appearance of the gem, the initial letter of the brand J, the number 0, and the circular symbol. The letter J is deformed and vertically and diagonally symmetrical to form the number 0 while matching the appearance of the gem. The top of the letter J is changed like an arrow, and the two J are symmetrical up and down, forming a circular process, expressing the brand's expectations from the beginning to the future.